Color Marketing of 'Let's Be'

Generally, color has images that we think and feel. Blue represent images that purity, elegance, and clean. Also, blue symbolize youth, young man, ambition, and powerful. Usually coffee of can color is coffee. But ‘Let’s be’ can coffee color is blue. It is exceptional, and innovational. This is why ‘Let’s Be’ has first possessory rate in Market of can coffee. I think factors of ‘Let’s Be’ success are as follows. First, ‘Let’s Be’ penetrate contemporary consumer wants to buy that cut a fine figure and remember easier. Second, color blue has images dependence, and aim to youth so, maybe people like ‘Let’s Be’. Finally, blue has feeling cool so, people associate easily ice coffee with ‘Let’s Be’. these are factor of 'Let's Be' sucess that use color marketing.



20700623 Jeong, Min-Kyu

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