Now, is the time that every one concern about their skin, including man, and does skin care. In the past time, skin care was regarded as only woman's, but now, everyone ,man also, use foam cleansing, skin lotion and even pack and so on. This phenomenon was affected by ‘ The Face Shop’ which is a first and most famous skincare goods shop. Moreover ‘The Face shop’ accepted main concept as naturalism, and provided their product pretty chip price. Those are really worked. First about naturalism, to make product, ‘The Face Shop’ uses natural resources, and also their marketing project concentrate on naturalism. They use slogan ‘Natural Story’ and their selling area interior looks like forest. Those strategy help to achieve their success. Second is chip price. Many people commonly think that chip products has low quality. However ‘The Face Shop’ has some difference. Through using natural resource, they don’t have to take a lot of cost and they can provide chip price. Now there are too many similar shop like ‘The Face Shop’ Therefore ‘The Face Shop’ needs to think about making differentiation against other shop.
20700658 Cho Dong-Soo
entry 6
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