Thursday, April 24, 2008

Samulnori as a marketing tool


- While our team was doing a marketing project about what can best promote Korea, we thought of Samulnori as one of the most distinguished and unique thing that can represent our country.

Samulnori is a genre of music which serves as the name of Korea's leading traditional performance. When it is used to describe the music genre, Samulnori refers to the performance of four musicians playing and dancing each with a different Korean traditional percussion instrument.
I remember the time when two of my Austrailian friends visited Korea for a short period of time. I once took them to the cultural Theater to try the samulnori. At first i hesistated a lot in my decision to purchase tickets because i thought they would not like it. ( I personally do not find it all good )
But during each performance, it kept them on the edges of their seat and after each performance they applauded, apparently much impressed by the music. On the way home they still had a lot of questions as to the performance and subsequently about Korea.

I felt so pround that it could have sich an impact on foreigners. However, come to think of it, do we have many people playing samulnori now? Do we koreans use it as a tool to draw foreigners in? I think Korean government is not even supporting it properly. We should use our traditional music as a tool to promote Korea. We should spend time developing it to meet the eyes of the modern people. If it is found far-fetched.

Entry 6 , 20700308 Chris Bang

No comments: