LG brand "Art marketing"

Lately, have you ever seen advertisement like these pictures?
These pictures use “art marketing”.



“Art marketing” is one of method of marketing. This is a way upgrade and high class image through showing famous picture, or masterpiece with mixing brand product, logo, or image.


If we see such advertisement, it is natural that it stays our mind as artistic and high quality brand image. Because these famous pictures rare and can not afford to buy anybody. In addition, Logo is in harmony with a picture miraculously that it is humorous. This is another positive effect to brand image up.

I think become well-being generation, people want to elegance, high quality product not only food but also electronic home appliances. Cooperation need to catch this trend. In this point, LG brand such advertisement very effective.

20700623 Jeong, Min-Kyu
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