Milk Evolution

‘바나나는 원래 하얗다”(Banana is originally white) is something new. Because no milk has been white so far. This break stereotype that banana milk is yellow. Bottle of milk also transparency to emphasis white milk. This milk not uses coloring matter differently another milk. The concept of this milk is that only rind of banana color is yellow but the inside color is white. This company focus on marketing is Well-being trend. I think this well-being marketing effect positively. People can think that banana milk as white as normal milk so, point up image that beneficial our health as normal white milk. Signification of this product is that change existing stereotype milk color so anyone not provoke antipathy.

20700623 Jeong, Min-Kyu

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