Hollys's entry into the United States signals Korea's readiness to compete in the global market with a build-up of know-how and expertise in the art and management of coffee brewing. I think through Hollys coffee, the people can share Korea's coffee-drinking culture and the unique beverage menu that it provides for consumers in the home market. In fact, The L.A. shop features Hollys' yogurt-based shakes and its sweet potato latte. So, This store opening is an achievement that comes from the confidence of a Korean brand's interpretation of Western coffee culture. It is proud for korean that we have received recognition in the home market competing with mammoth brands. I expect it become a global brand with the unique ambiance and taste of Hollys Coffee.
http://weekly.chosun.com/site/data/html_dir/2007/05/23/2007052300680.html
20700426 Hyo eun Yoo
entry 06
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