Thursday, April 17, 2008

The unique beverage menu

Hollys Coffee, Korea's largest coffeehouse chain, opened its first store in the United States on Sunday. The company's American debut in Los Angeles, California, follows Hollys' first overseas entry in Kuala Lumpur, Malaysia last year, with plans to open two more stores this year.

Hollys's entry into the United States signals Korea's readiness to compete in the global market with a build-up of know-how and expertise in the art and management of coffee brewing. I think through Hollys coffee, the people can share Korea's coffee-drinking culture and the unique beverage menu that it provides for consumers in the home market. In fact, The L.A. shop features Hollys' yogurt-based shakes and its sweet potato latte. So, This store opening is an achievement that comes from the confidence of a Korean brand's interpretation of Western coffee culture. It is proud for korean that we have received recognition in the home market competing with mammoth brands. I expect it become a global brand with the unique ambiance and taste of Hollys Coffee.

http://weekly.chosun.com/site/data/html_dir/2007/05/23/2007052300680.html

20700426 Hyo eun Yoo

entry 06

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