Do you know Lexus? As you know, Lexus is a most luxury corperation of motors. However, actually, Lexus is a brand name of Toyota that is exported abroad. in past times, Toyota is just selling cars which is not very expensive. So there are some problems to sell a luxury car. many people think that toyota does not sell luxury car and does not macth their brand image specially to sell foreign nation. Therefore they did lunching new brand name 'Lexus'. Nowadays most of people think that Lexus sell luxury car. Moreover Lexus is pronounced similary 'lexury'. So it is really successful now in north america and asia, korea too. Korea's motor company need to strategy like Toyota. Now, Hyundai Motors try to produce luxury car like Granduar, Genesis and so on, But it needs to special marketing.
20700658
Cho Dong-Soo
entry 7
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