When steelmakers raise the bogeyman of unfair foreign competition, one firm they have in mind is POSCO of South Korea, which last year passed Japan's Nippon Steel to become the world's top producer. Churning out 28 million tons of steel products, POSCO earned $620 million, with exports accounting for 25% of revenues. analysts say POSCO now operates independently and succeeds through smart management and planning. The developement of Posco is associated with Marketing strategy. Marketing strategy of Posco is clean. when we watch the movie in Cinus, we always watch the advertisement of Posco about clean. that is familiar with costomer.
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