Princess marketing

Disney banks on the fact that little girls never forget their first encounter with a Disney Princess. Even long after they're all grown up, they continue to pass along their love for these heroines, introducing them to their own younger siblings and daughters.

That's the secret behind the magical success of Disney Princess, the favorite brand of girls three to five. Moms embrace it because, in a time when little girls are maturing at a much faster pace, Disney Princess lets little girls remain children for a little longer time. Disney aims to empower girls with the wholesome stories about virtues of integrity, honor, discovery, friendship, and love.

These days, America Woman get married wear Cinderella, Ariel, or Jasmine dress. Also there house decorate their house like princess room.

I think success factor of princess marketing is woman’s desire to raise status, and financial relaxation. Also society that a lot of divorce and war every day life, their desire to happiness.

20700623 Jeong Min-Kyu
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