LG Telecom, Korea's third-largest mobile operator, named its new 3G service "OZ", as the company prepares to join the fray to tap into the growing 3G market.
The company plans to launch its 3G service nationwide in early April, with a focus on mobile internet services to take on tis bigger rivals - SK Telecom and KFT - which focus on video calling features. "OZ", which stands for "open zone", aims to be an open internet space where people enjoy a wide ranging of internet services via mobile phone. LG Telecom intends to offer innovative services such as web browsing and email via mobile internet, taking one step forward from conventional 3G services centered on video phoning. I think LG focuses on mobile internet services too late as compare with SK Telecom and KTF in their respective 3G brands dubbed "show" and "T" . But I expect LG telecom completed the deployment of networks nationwide early by offering cheap rates and diverse content its mobile internet users. LG Telecom would roll out competitive pricing plans, acknowledging that pricey data charges are the major hurdle for the uptake of 3G services.
In addition, logo "OZ" color is a bright pink so it impress people favorably.
20700426 Hyo-eun Yoo
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