Friendly Fruit Marketing

These days, cosmetic, jewelry, electric home appliances, and so on all products market shape like fruits. Representative market is jewelry. Lately in drama some actor wears a apple necklace and become a popular item in women. Not only jewelry but also cosmetics, electronic appliances market fruits are familiar item. In cosmetic, actually fruits are ingredient, so something like food that people want to eat. Of course there aren’t exceptions to cell phone. LG electronics lay out for sale ‘Banana cell phone’ that has streamline shape seems like banana. Why this like fruit marketing is success? I think fruits are familiar because eating fruit is our life. In addition fruit shapes and ingredients are not artificial, so stimulate our sensibility easily. Because these kind strengths, Fruit marketing has a bright future.

20700623 Jeong, Min-Kyu

Entry 3