KTF's strategy ; 'Zero Zone'

Only this morning, i saw the KTF's advertisement about 'Zero Zone' for the first time. According to my friends, it has been there for more than a week. What really surprised was the fact that of all this time i waited in the line for meals, i just passsed it, failing to recognise anything. It might be because of my indifference to new things around me, however, for that KTF's marketing department, they have lost one potential customer.

The 'Zero Zone' is a service which allows people who live in a limited area such as students and company workers to communicate with each other with much less charge at the end of the month. For example, if both the caller and the receiver are members of this service, they can chat for hours at no charge. The cost for membership is 30,000 won and this service costs 16,000 won a month. Of course, KTF users do not need to pay for the membership. This service sounded so good to me. Personally, i prefer calling a person and talk with the person on the phone rather than communicating using sms. Additionally i became a campus couple last semester so i need to phone a lot. Although this service provides many benefits to handong students, many students are unwilling to be a member. They doubt if other students would join as well. And many students still do not know about it !

'Zero Zone' service can reduce the students' monthly phone fee by almost the half. Chances are high for the students to be members if the service is promoted effectively because the average student's phone bill reaches 40,000 won. I have seen no one trying to explain about the service in public, the place where the advertisement was located was awful, not to mention the design of the advertisement. It was just surrounded by other posters and advertisements made by students, losing the competition.

I think they have a serious problem in marketing here. There is no point making this kind of good service if they are not going to promote it properly.


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20700308 Chris Bang