Com2uS, South Korea's most successful maker of video games for mobile phones and one of the largest such firms in the world. The company sells more than 30 games, like finger-wrenching City Racer and Com2uS Bowling, to mobile operators including Vodafone, Orange, AT&T Wireless, China Mobile.
Today the company has some 60 employees, and it was Park who is chief executive, shifting from supplying Internet content to producing video games for cell phones. "I wanted to be the first to do something, succeed at it and, ultimately, dominate," she says. And dominate she does. Revenue reached a target of $4.2 million in the first half, Park says, and she expects sales to rocket up 650% this year.
marketing strategy of Com2uS is very effective. first, To Korea society has Cell pone is essential, Com2uS have enough demand of mobile game. second, Com2uS captures nichemarket. Market of mobile game was blueocean that No one tries capture of market.
Today the company has some 60 employees, and it was Park who is chief executive, shifting from supplying Internet content to producing video games for cell phones. "I wanted to be the first to do something, succeed at it and, ultimately, dominate," she says. And dominate she does. Revenue reached a target of $4.2 million in the first half, Park says, and she expects sales to rocket up 650% this year.
marketing strategy of Com2uS is very effective. first, To Korea society has Cell pone is essential, Com2uS have enough demand of mobile game. second, Com2uS captures nichemarket. Market of mobile game was blueocean that No one tries capture of market.
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20700401 Oh baul
20700401 Oh baul
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