Friday, March 28, 2008

Nintendo DS ;Large Market share of portable video game


In the subway, bus, on the road even in the café, a lot of people are playing Nintendo DS. Differ from other video games, specially Nintendo DS is played by all ages, sexes people. The CEO of Nintendo corp said Nintendo DS will be played by people whose age is from 5 to 80. It is truly successful in the world. Although another competition PSP, Sony corp’s an ambitious work is released earlier than Nintendo DS, now the sale quantity of DS already overwhelms PSP’s. It has several reason that DS achieves great work. First, it has easy to use user interface (UI). It uses doubled-screen in up and bottom, and the bottom screen is adopt touch screen. Therefore It is easier to use than normally button method. Second, Game software is very simple to play. Although other game software contains many violence and sexual image, DS has the games that can be played all-around and all-kind people. Now sale quantity of DS is increasing and will be increasing after.

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