Hottest pop princesses, Wonder Girls

Powered by catchy grooves, an all-out marketing frenzy and a wildly addictive Internet dance craze, the teenage divas known as the Wonder Girls have become biggest pop phenomenon. Sun Mi and Yoo Bin, together with 18-year-olds Sun Ye and Ye Eun and 15-year-old So Hee, are the Wonder Girls, a charming quintet who are hottest pop princesses, and have been so ever since 11. 2007, when their single "Tell Me" and its accompanying dance steps became a verifiable pop-culture phenomenon across Asia.

The Wonder Girls is a typical example using U-tube. A quick YouTube search reveals the breadth and persistence of the "Tell Me" juggernaut, The site contains literally thousands of fan-made clips, featuring celebrities, schoolgirls, toddlers, drag queens, flight attendants, pro basketball players, and even uniformed traffic cops, all grooving in lockstep to the song's catchy retro-electronic beats.

Entry 07

20700401 Oh Baul

LG brand "Art marketing"

Lately, have you ever seen advertisement like these pictures?
These pictures use “art marketing”.



“Art marketing” is one of method of marketing. This is a way upgrade and high class image through showing famous picture, or masterpiece with mixing brand product, logo, or image.


If we see such advertisement, it is natural that it stays our mind as artistic and high quality brand image. Because these famous pictures rare and can not afford to buy anybody. In addition, Logo is in harmony with a picture miraculously that it is humorous. This is another positive effect to brand image up.

I think become well-being generation, people want to elegance, high quality product not only food but also electronic home appliances. Cooperation need to catch this trend. In this point, LG brand such advertisement very effective.

20700623 Jeong, Min-Kyu
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Effective Japanese TV ads: Mr. Donut

Theseday, many students be wildly excited Mr.Donut. Mr.Donut is popular donuts brand. Here's a cute little ad from Mr. Donut Japan that reaches consumers on a couple of levels.
A young man comes to visit his grandmother and brings with him a little gift to share with her—a box of Mr. Donut doughnuts. They sit down to enjoy the treat, and just when the man picks up a doughnut to take bite, the old woman stops him with an admonition, "don't be rude," and hands him a set of chopsticks. Then they go on to eat their snack together with traditional Asian utensils. On the one hand, the commercial goes for an easy laugh that appeals to both teens and adults, who'll find it funny that the unsophisticated grandmother thinks good decorum means never eating with your fingers, and senior consumers, who may remember a time when mass- produced doughnuts were new to Japan, and still had enough mystique to cause confusion about the best way to eat them. On the other hand, the ad serves as a gentle reminder that doughnuts are a nice little gift to bring on a family visit (Japan has a complex gift-giving culture), and thus broadens the brand's appeal to purchase occasions that extend beyond personal consumption.
Image adver tising is very important. It is undertaken primarily to enhance an organization’s perceived importance to a target market. Image advertising does not focus on specific products as much as it presents what an organization has to offer. Image advertising is often used in situations where an organization needs to educate the audience like Mr.donet. I was impressed with this ads. This ads is sufficient to capture the attention of televison views.


20700426 Hyoeun Yoo
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Toyota and Lexus

Do you know Lexus? As you know, Lexus is a most luxury corperation of motors. However, actually, Lexus is a brand name of Toyota that is exported abroad. in past times, Toyota is just selling cars which is not very expensive. So there are some problems to sell a luxury car. many people think that toyota does not sell luxury car and does not macth their brand image specially to sell foreign nation. Therefore they did lunching new brand name 'Lexus'. Nowadays most of people think that Lexus sell luxury car. Moreover Lexus is pronounced similary 'lexury'. So it is really successful now in north america and asia, korea too. Korea's motor company need to strategy like Toyota. Now, Hyundai Motors try to produce luxury car like Granduar, Genesis and so on, But it needs to special marketing.

20700658
Cho Dong-Soo
entry 7

Samulnori as a marketing tool

- While our team was doing a marketing project about what can best promote Korea, we thought of Samulnori as one of the most distinguished and unique thing that can represent our country.

Samulnori is a genre of music which serves as the name of Korea's leading traditional performance. When it is used to describe the music genre, Samulnori refers to the performance of four musicians playing and dancing each with a different Korean traditional percussion instrument.
I remember the time when two of my Austrailian friends visited Korea for a short period of time. I once took them to the cultural Theater to try the samulnori. At first i hesistated a lot in my decision to purchase tickets because i thought they would not like it. ( I personally do not find it all good )
But during each performance, it kept them on the edges of their seat and after each performance they applauded, apparently much impressed by the music. On the way home they still had a lot of questions as to the performance and subsequently about Korea.

I felt so pround that it could have sich an impact on foreigners. However, come to think of it, do we have many people playing samulnori now? Do we koreans use it as a tool to draw foreigners in? I think Korean government is not even supporting it properly. We should use our traditional music as a tool to promote Korea. We should spend time developing it to meet the eyes of the modern people. If it is found far-fetched.

Entry 6 , 20700308 Chris Bang

Gamevil of mobile games

Gamevil established in 2000, as a company that has been through all of the phases of the Korean market. In around about 2002 there were a lot of popular brands from other entertainment industries swamping the market, but since then publishers have began to move away from that. because they, in conjunction with deck placement, were the major way which consumers made their initial purchase of mobile games. However repeat purchases tended to be powered by "external discoveries", rather than just downloads on deck .Gamers discovered new titles through searching online and word of mouth, where brands were not helpful and so original titles were able to thrive. An example of the power of marketing mobile games using other methods than simply relying on deck placement. Gamevil had used, and the "Nom" that they ran at schools: videos of which were uploaded to YouTube.



entry 06
20700401 Oh Baul

To Have Natural Skin

Now, is the time that every one concern about their skin, including man, and does skin care. In the past time, skin care was regarded as only woman's, but now, everyone ,man also, use foam cleansing, skin lotion and even pack and so on. This phenomenon was affected by ‘ The Face Shop’ which is a first and most famous skincare goods shop. Moreover ‘The Face shop’ accepted main concept as naturalism, and provided their product pretty chip price. Those are really worked. First about naturalism, to make product, ‘The Face Shop’ uses natural resources, and also their marketing project concentrate on naturalism. They use slogan ‘Natural Story’ and their selling area interior looks like forest. Those strategy help to achieve their success. Second is chip price. Many people commonly think that chip products has low quality. However ‘The Face Shop’ has some difference. Through using natural resource, they don’t have to take a lot of cost and they can provide chip price. Now there are too many similar shop like ‘The Face Shop’ Therefore ‘The Face Shop’ needs to think about making differentiation against other shop.

20700658 Cho Dong-Soo

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