Shopping at the neighborhood Lotte Super for daily groceries can now be conveniently done with a click of a mouse, while consumers can enjoy discounts and save on gasoline costs, Lotte Shopping Co.
The company said the opening of the virtual Lotte Super market on its online outlet, www.LotteiMall.com, would help households reduce spending during a time of global inflationary pressures due to soaring food and energy costs. Korea's consumer price index hit a seven-year high last month of 4.9 percent compared to a year ago.
Lotte Shopping said Lotte Super, which has a distribution network covering the whole country, will officially open on June 9 at 4 p.m. It will offer free home-delivery services on all purchases, meaning without the condition of having to spend a minimum, to households near a Lotte Super outlet.
There are 89 Lotte Super stores nationwide. The retailer said its online Lotte Super offers the same products and prices as the offline outlet.
"The number of online shoppers is growing during this time of soaring oil and consumer prices," Shin Jae-woo, a Lotte Home Shopping executive said. "We expect the addition of our online Lotte Super to make our internet mall more convenient to consumers."
The company said the addition of the supermarket creates synergy between its major retail lines -- department store, home shopping, online shopping, and discount super store, placing Lotte Shopping in a unique position in the local online market.
I think there is a high chance that the Lotte will dominate the whole shopping market. The one which succeeds is the one that takes a step forward a bit earlier that the competiting company. Acrroding to the article, you can order a mere bottle of water with free delivery. Who wouldn't use the service?
By Yoo Soh-jung
http://www.koreaherald.co.kr/business
Entry 12
Chris Bang
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