Changing the way Koreans shop
Corso Como Seoul, the world's first sister store to the famed Milanese concept shop of the same name opened recently and has gained lots of fame since its establishment.
At the newest hotspot, the sun is out, hitting a little garden surrounded by orange trees. People chat, sipping cappuccinos and espresso. And just inside there is a collection of the latest products in beauty, fashion, books and design.
One very unique aspect of this store is that it is one of the first stores to combine fashion, art, books, music and home design in one space, fusing culture and market into a unified whole.
When it comes to shopping, Koreans are usually impatient and quick to grab one that is on sale. Having a break is unthinkable because many believe that by having a rest, they are losing good products to other consumers. This is the way I have grown to shop.
This new store has opened our eyes for a new shopping style. Now this is what they call "slow shopping." And it is not just because shoppers need to go through the merchandise piece by piece, but also because they can enjoy ongoing art exhibitions in the gallery space upstairs and they get to browse through books, look at furniture and rest at the coffee shop and its adjacent garden.
It is a great idea to fuse culture and market ! People can order foods, leave to see the pieces and come back to dine. They can have a rest, reading various books offered inside the restaurant.
This will attract many Koreans who seek after high-quality goods and services. These people usually are consisted of the rich who are likely to give much profit to the store.
Author : Jean Oh
website : http://www.koreaherald.co.kr/
20700308 Chris Bang
Entry 8
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