After rounded 8:00Pm in which closing time of general department stores, there is another preparation for other consumer. These concentrate on people who are really rich. Those people are treated as a VVIP (Very Very Important person). After the closing time, these store open for only these VVIP. Almost of these people would buy pretty expensive brand such as Louis Vuitton , Gucci, Prada and so on. Moreover one-night selling revenue is approximately 300,000,000 Won per day. It would be very large part of one day selling revenue. And those people are consisted of 2030 which means ‘from 20 years to 30 years’. This marketing strategy is similar to luxury marketing as we can see other parts. As people becoming richer than before this marketing are very successful. However there are also not rich people and these people could be alienated in some cases. As rich people are taken advantages, not rich people should be taken some premiums too.
20700658
Cho Dong-Soo
entry 8
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