Valued at 33$.7bn this tear, Nokia’s 12% increase has been driven by a renewed focus on the brand. Consumer insights have steered product design back on course. In short, it has rediscovered the theme of Demand Creation by focusing on simple, easy-to-use handsets that are sleek and stylish.
Nokia has not enjoyed quite as much success in the US, where Motorola has been the dominant player. It will be interesting to see how this unfolds. Nokia’s improvement in product and design innovation should challenge Motorola’s RAZR, but the recently launched Apple iPhone has the potential to change perspectives. The device has created a lot of excitement and it seems set to be popular with technology-savvy and fashion-conscious consumers alike.
In recent years, handset design has emerged as an increasingly important demand driver. Competitors such as LG and Samsung have created stylish products and gained market share, some of it at Nokia’s expense. The brand’s ‘bounce back’ this year has been driven by a reinvigorated focus on product design and feature innovation. For example, the Nokia N95 was hugely successful, Integrating mall, web and music in a single handset. It has become the equivalent of the BlackBerry for the consumer market.
To maintain its leadership position, Nokia should focus on defining a cohesive visual style to differentiate its entire offering, rather than being driven by individual models.
In my opinion, in cell phone market, Nokia’s successful factor are simple, and easy-to use. In addition Nokia has multimedia high class spec phone and capture a low price market. Lastly, Nokia extend global market. There are Nokia’s competitive powers. Furthermore, I think most important competitive power is not style and function, but experience. Nokia’s experience makes Nokialish.
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20700623 Min Kyu Jeong
entry 09
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