Hot new consoles and smash hit titles take the company to new heights in the $30 billion video game bizNintendo (NTDOY) CEO Satoru Iwata and top execs at the gaming company's headquarters in Kyoto have every reason to be shouting the Japanese congratulatory cheer of "banzai" these days. For one thing, Nintendo's DS and DS Lite portable gaming system is enjoying light-speed growth.
On top of that, Nintendo's Wii console has blown away Sony's (SNE) PlayStation 3 in the early stages of the hotly contested battle for next-gen gaming consoles. Aided by a shortfall of PS3s in the critical U.S. market, Nintendo sold 1.1 million units of the Wii since the product's launch date last November, vs. 687,000 PS3s during roughly the same period. Sales of popular Nintendo game titles such as The Legend of Zelda: Twilight Princess and New Super Mario Bros. are also quick.
Mass Market Potential
Of course, Nintendo still has a ways to go before it can claim industry dominance. Sony's PlayStation 2 holds the all-time sales record, with more than 100 million sold. Also, in the next-gen console category, the leader in terms of units sold is the Xbox 360, with 10.4 million units sold as of the end of 2006.
In my opinion, lately among teenagers, Nintendo is very popular, this is sensation. I think that fact of success this game product is easy to carry, and games in this product are simple and fun. So anyone can play easily. In addition, 10years ago, we could classical game in a games room. But we can play these games better graphic, and more fun story.
http://www.businessweek.com/globalbiz/content/jan2007/gb20070126_278776.htm
Author: Bremner
entry 10
20700623 Min Kyu Jeong
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