Toyota and Lexus

Do you know Lexus? As you know, Lexus is a most luxury corperation of motors. However, actually, Lexus is a brand name of Toyota that is exported abroad. in past times, Toyota is just selling cars which is not very expensive. So there are some problems to sell a luxury car. many people think that toyota does not sell luxury car and does not macth their brand image specially to sell foreign nation. Therefore they did lunching new brand name 'Lexus'. Nowadays most of people think that Lexus sell luxury car. Moreover Lexus is pronounced similary 'lexury'. So it is really successful now in north america and asia, korea too. Korea's motor company need to strategy like Toyota. Now, Hyundai Motors try to produce luxury car like Granduar, Genesis and so on, But it needs to special marketing.

20700658
Cho Dong-Soo
entry 7

Samulnori as a marketing tool

- While our team was doing a marketing project about what can best promote Korea, we thought of Samulnori as one of the most distinguished and unique thing that can represent our country.

Samulnori is a genre of music which serves as the name of Korea's leading traditional performance. When it is used to describe the music genre, Samulnori refers to the performance of four musicians playing and dancing each with a different Korean traditional percussion instrument.
I remember the time when two of my Austrailian friends visited Korea for a short period of time. I once took them to the cultural Theater to try the samulnori. At first i hesistated a lot in my decision to purchase tickets because i thought they would not like it. ( I personally do not find it all good )
But during each performance, it kept them on the edges of their seat and after each performance they applauded, apparently much impressed by the music. On the way home they still had a lot of questions as to the performance and subsequently about Korea.

I felt so pround that it could have sich an impact on foreigners. However, come to think of it, do we have many people playing samulnori now? Do we koreans use it as a tool to draw foreigners in? I think Korean government is not even supporting it properly. We should use our traditional music as a tool to promote Korea. We should spend time developing it to meet the eyes of the modern people. If it is found far-fetched.

Entry 6 , 20700308 Chris Bang

Gamevil of mobile games

Gamevil established in 2000, as a company that has been through all of the phases of the Korean market. In around about 2002 there were a lot of popular brands from other entertainment industries swamping the market, but since then publishers have began to move away from that. because they, in conjunction with deck placement, were the major way which consumers made their initial purchase of mobile games. However repeat purchases tended to be powered by "external discoveries", rather than just downloads on deck .Gamers discovered new titles through searching online and word of mouth, where brands were not helpful and so original titles were able to thrive. An example of the power of marketing mobile games using other methods than simply relying on deck placement. Gamevil had used, and the "Nom" that they ran at schools: videos of which were uploaded to YouTube.



entry 06
20700401 Oh Baul

To Have Natural Skin

Now, is the time that every one concern about their skin, including man, and does skin care. In the past time, skin care was regarded as only woman's, but now, everyone ,man also, use foam cleansing, skin lotion and even pack and so on. This phenomenon was affected by ‘ The Face Shop’ which is a first and most famous skincare goods shop. Moreover ‘The Face shop’ accepted main concept as naturalism, and provided their product pretty chip price. Those are really worked. First about naturalism, to make product, ‘The Face Shop’ uses natural resources, and also their marketing project concentrate on naturalism. They use slogan ‘Natural Story’ and their selling area interior looks like forest. Those strategy help to achieve their success. Second is chip price. Many people commonly think that chip products has low quality. However ‘The Face Shop’ has some difference. Through using natural resource, they don’t have to take a lot of cost and they can provide chip price. Now there are too many similar shop like ‘The Face Shop’ Therefore ‘The Face Shop’ needs to think about making differentiation against other shop.

20700658 Cho Dong-Soo

entry 6

The unique beverage menu

Hollys Coffee, Korea's largest coffeehouse chain, opened its first store in the United States on Sunday. The company's American debut in Los Angeles, California, follows Hollys' first overseas entry in Kuala Lumpur, Malaysia last year, with plans to open two more stores this year.

Hollys's entry into the United States signals Korea's readiness to compete in the global market with a build-up of know-how and expertise in the art and management of coffee brewing. I think through Hollys coffee, the people can share Korea's coffee-drinking culture and the unique beverage menu that it provides for consumers in the home market. In fact, The L.A. shop features Hollys' yogurt-based shakes and its sweet potato latte. So, This store opening is an achievement that comes from the confidence of a Korean brand's interpretation of Western coffee culture. It is proud for korean that we have received recognition in the home market competing with mammoth brands. I expect it become a global brand with the unique ambiance and taste of Hollys Coffee.

http://weekly.chosun.com/site/data/html_dir/2007/05/23/2007052300680.html

20700426 Hyo eun Yoo

entry 06

Green marketing

The Green Imperative is impossible to ignore, and companies are scrambling to understand how to develop business models that are more sustainable. After an objective analysis of all product, process, and policy issues associated with your company as well as performing an assessment of your current marketing strategy, we can develop a comprehensive sustainability and corporate responsibility strategy to increase return on investment. For example of green marketing is McDonald’s. McDonald’s change wrapping paper to recyclable paper. I think business must to consider about environment when make there products. Because increasing global warming is serious. Now on we consider about not only ourselves but also our offspring for better life to live. We need more global conference about protect our environment and make treaty. Also, we develop more eco-friendly product to reduce pollution.

20700623 Jeong, Min-Kyu
entry 06

Marketing Though Cyworld

These days, what do you think is the most effective way to tell others about youself ? Since a few years ago, 'Cyworld' has become almost like a culture to Korean people. Among the young generation it is a means to communicate, to keep in contact with distant friends and to store memories of the past and the present. However, today, many people employ it as a very effective tool to attract people to them. They trigger visitors to write some lines and leave comments below the uploaded pictures. They regularly purchase pretty fonts, well-designed backgound and music in an expectation to draw more people to come and affect them to come again. It is all human's want to be popular and i think many people want vicarious joy by seeing a high number on total visiotors. The high number of visitors means that they are looked for and searched.

If i want to know who that person is, i simply memorize his/her name and search for him/her.

You can get a very good idea about the person by only looking at the main page of the cyworld because everything on the cyworld represents the person in one way or another.

Recently, i've heard that an interviewer referred to the applicants' cyworlds much more than they did with their resumes.

Now we should start to think our cyworld as a marketing tool and give some amount of time brooding on the ideas and designs of the cy to best represent you.

Entry 5

20700308 Chris Bang