Best Marketers, Mr & Mrs TURKANA

Chevy Green Web: What Kind of Conversational Marketing?

2008-06-14T22:03:00.000-07:00

Who Am I Talking With Anyway? (This is another post from Heather)
Federated Media launched a site recently for Chevy that has had me thinking. It’s called Green Web and it pulls together posts from around the Web covering green issues. John Battelle describes it as a part of ” an ongoing trend I’m seeing where marketers are providing a service to their potential customers in the form of supporting authentic media, as opposed to creating their own content and hoping it takes off.”
Here’s the thing. Chevy telling me about the news in green issues feels like a little bit of deflecting. Chevy says on the site that it wants to start a conversation. But if that’s the case, I would expect the site to be all about the technologies that will make cars more fuel efficient and less damaging in terms of resources used and carbon dioxide emitted. And I would expect Chevy’s folks to be contributing their own news about what they’re doing.
That’s not what Green Web is about. Sure, there’s a channel about auto news, but it’s that’s not the focus.
I am not knocking Chevy so much, or FM. I just am not crazy about this kind of marketing that tries to generate a good, cool vibe that doesn’t give me any insight or access into the expertise or knowledge of the people behind that brand. If the idea of conversational marketing is to engage the brand, then how can you do that if they’re not talking about what they sell and make? This isn’t the kind of thing that convinces me that conversational marketing is authentic.

My opinion is, nowadays conversation between consumer and producer is more important than before. But this green web is not only to comunicate with consumer but also to share about environmental problem. It can make a lot of positive effect to company and consumers who participate in these coumunication. For firm, they could get many consumer and make positive image for compay and for consumer, they also get a information which they want to get, and approach to company more easily and closely.

from http://www.businessweek.com/

20700658 Cho Dong-Soo

entry 14

Retail Marketing through E-mail

2008-06-13T07:16:00.000-07:00

Dunkin’ Donuts will use permission-based email to keep customers enthused, engaged, and most importantly . coming back to its stores and its website to take advantage of special offers.
Customers who opt-in for the Dunkin’ Perks program will receive e-mails twice a month with product news, store locations and special in-store and online offers. Members get offers throughout the year specific to their local market.
David Tryder, Dunkin’ Donuts manager of interactive and relationship marketing said, “We want to continue building relationships with our customers by sending them targeted communications and offers.” One of the things I like about this program is that many of the promotions Dunkin’ Donuts sends will be specific to the Dunkin’ Perks™ member’s geographic location. I think franchise owners will love this! As I am reminded when I click on the “Perks FAQs” menu item , “It's the easiest way for Dunkin' Lovers to keep up to date with everything happening at Dunkin'.” And just in case a consumer needs help finding a Dunkin’ Donuts store where they can get their DD fix, a handy store locator makes it easy for me to find one.As to how the one-to-one marketing program works, Godfrey said, “As customers use their Perks card, all transaction data is captured so we know what they are spending per visit, how often they are visiting their Dunkin’ Donuts store, and at what time of day they are visiting. This enables us to target customers with relevant, just out of reach offers. When customers change their behavior, they are rewarded. Everyone is happy. To that end, we consistently see over a 50% open rate for Perks’ emails!” I think by receiving and recognizing their regularly scheduled Perks email, comsumer have frequent contacts with that company.

20700426 Hyo eun Yoo
entry 14

reference : http://www.dunkindonuts.com/

LG goes global with fake TV series to sell TVs

2008-06-13T07:01:00.000-07:00

THE march of global ad campaigns continues apace with news that the Korean electronics giant LG is less likely to develop Australian-only ads but take worldwide ones off the shelf and adapt them.
It is a strategy that began its global rollout in America and Europe at the end of last month and is a sign of things to come, say LG executives.
Carli Wilson, LG's category marketing manager, said it was the first global ad campaign for TVs. "We are becoming a more marketing-orientated company and you will see a shift to more of these global campaigns in the future. It's a change from the local [strategy]. The power of the internet has meant that our products have to be global."
Ms Wilson said because Australians were regularly visiting gsmarena.com, an American website, to compare Australian mobile phone models with those from other markets, the days of the local model were numbered.
"We have to have consistent naming practices and marketing. There is less confusion for the consumer," Ms Wilson said.
The push for more global campaigns follows a global realignment of LG's ad agencies earlier this year into the London marketing services company WPP. Locally, LG is serviced by the WPP-owned ad agency George Patterson Y&R and by Mindshare for media buying.
Ironically, the idea for Scarlet was developed by LG's previous ad agency TBWA in America, which lined up the Hollywood director David Nutter - the maker of Smallville - to develop the fake TV series and ads. Conversely, its local ad agencies might come up with ideas that could go global, much as LG's Australian agency, Singleton Ogilvy & Mather, did with the tagline "Life's Good", which was rolled out globally.
Warren Kim, LG's category manager, said he was confident that GPY&R would serve the company well in the future. Commenting on the adaptation of the TBWA idea, he said: "They have done a very good job so far."

-http://business.smh.com/ by Julian Lee

The first global campaign officially broke cover this week with the first phase of a marketing campaign promoting a TV series called Scarlet. The week-long tease campaign, which starred actors Gary Sweet and Home And Away's Sharni Vinson, was unveiled at a party on Tuesday as a promotion for LG's ultra-slim flat screen TV.

20700401 Oh baul
entry 13

Eco- friendely product

2008-06-13T06:56:00.000-07:00

생태학적으로 자연환경을 의미하는 ‘에콜로지(Ecology)’에서 따온 ‘에코(Eco)’는 친환경 의미를 담고 있다. ‘에코맘’이란 미국에서 일생생활과 육아과정에서 적극적으로 환경보호를 실천하고 주부들을 지칭하는 용어다.
이들은 ‘지구를 지키는 일은 집에서부터’라는 슬로건 아래 가정에서부터 환경을 지키는 생활을 하고 있다. 국내에서도 주부들뿐만 아니라 전 계층에 걸쳐 환경보호에 적극적으로 나서는 ‘에코족’은 빠른 추세로 증가하고 있다. 과연 기업들은 이들을 잡기위해 어떤 노력을 하고 있을까? 지금 에코마케팅 속으로 들어가 보자.

백화점의 에코족 모시기 마케팅백화점업계는 에코 마케팅의 열기가 가장 뜨거운 곳이다. 사내 환경가치경영사무국을 두고 있는 롯데백화점은 ‘환경재단’의 만분 클럽(매출의 만분의 일을 환경기금으로 기부하는 기업들)에 가입하고 환경 기부활동에 동참할 수 있는 환경상품권 제도를 시행하고 있다. 지난해부터는 본점 8층에 10평 규모로 친환경매장 ‘에코숍’을 업계 최초로 운영하고 있다. 에코숍에서 판매하는 상품은 전 세계의 친환경 상품 중 디자인과 품질이 뛰어난 제품만을 엄선한 것으로 수익금은 전액 ‘조류보호 기금’으로 적립된다.
또한 롯데백화점은 환경재단과 함께 ‘롯데어린이환경학교’, ‘버드와칭스쿨’, 환경박람회 참관, 피스&그린보트 지원 등 다양한 캠페인을 진행하고 있다. 특히 ‘롯데어린이환경학교’는 국내 최고의 어린이 환경교육 프로그램으로 평가받고 있으며 지난해 진행된 6기 환경학교 ‘지구온난화 탐사대’까지 약 400여명의 졸업생을 배출했다. 롯데백화점 이외에도 현대백화점의 ‘친환경’, 신세계백화점의 ‘오가닉’, 갤러리아백화점의 ‘베이비오가닉’ 등 많은 백화점이 각종 에코 제품 및 브랜드 도입하고 있고 식품매장의 용기를 친환경 생분해성소재로 바꾸거나 비닐봉지 사용을 줄이기 위한 에코백 증정행사 등 다양한 에코 마케팅을 벌이고 있다.

생활 속 에코 브랜드생활용품브랜드도 에코 마케팅에 박차를 가하고 있다. LG생활건강은 에코 브랜드 ‘빌려쓰는 지구’를 출시했다. ‘빌려쓰는 지구’는 이름에서부터 ‘후손에게 빌려쓰고 있는 지구’를 생각하자는 의미를 담고 있는 브랜드로서 사람이 쓰고 자연으로 돌려주는 제품 생산을 지향한다.
‘빌려쓰는 지구’의 가장 큰 특징은 생산부터 폐기까지 제품 소비의 전 과정을 고려해 발생할 수 있는 모든 에너지와 물질을 환경 친화적으로 개발했다는 점. 이를 위해 천연 식물성 성분을 사용했고 색소, 화학방부제, 석유계 성분 등 인체와 환경에 유해한 성분을 최소화고 용기 및 포장재로 콩기름 잉크, 비목재 펄프용지, 종이 테이프, 재활용 용기 등을 사용했다. 치약의 경우 상자 안에 최대한 많은 양의 제품을 담을 수 있도록 디자인 해 상자 사용을 최소화 했고, 재활용이 가능한 알루미늄 튜브는 친환경적 디자인으로 특허를 획득했다. 주방세제는 라벨에 지구 온난화로 사라져가는 열목어에 대한 정보를 넣고 투명한 용기 내부에 물고기 그림이 비치게 만들어 제품의 안전성과 환경보호 의식을 함께 표현했으며, 제품소개 리플렛도 환경을 생각해 재생 마분지로 제작하는 등 세세한 부분까지 신경을 썼다.
아모레퍼시픽 해피바스는 인간과 자연의 행복뿐 아니라 미래의 다음세대 행복까지도 지킬 수 있는 에코디자인을 제품에 적극적으로 반영하고 있다. 친환경 실천을 위해 유해물질 배출이 적은 소재, 재활용성이 높은 친환경 소재를 제품 용기로 사용하는 것. 또한 해피바스는 제품의 빈 용기를 가져오면 새 상품으로 교환해 주는 ‘빈 용기 재활용 캠페인’ 이벤트를 지난해 전국 주요 대형마트에서 진행한 바 있다.
머리끝에서 발끝까지 에코 패션! 각종 친환경 소재로 만든 제품을 출시로 의류업계도 에코마케팅에 동참하고 있다. 캐주얼 브랜드 더베이직하우스는 최근 그린슈머 여성을 겨냥한 친환경 라이프스타일 브랜드 ‘아이반’을 런칭했다. 아이반은 친환경 소재만을 사용하며 여성 캐주얼 의류뿐만 아니라 라운지웨어, 언더웨어, 침구 및 타월 등 다양한 라이프스타일 제품까지 포함하는 토털 오가닉 라이프스타일 브랜드를 지향한다. 앞으로 아이반은 삼베, 아마, 대나무, 콩섬유, 오가닉 울 등의 다양한 친환경 소재를 적극적으로 활용하고 친환경 패션의 영역을 더욱 확대할 계획이다.
남성정장 브랜드 제일모직 로가디스는 친환경 섬유를 사용한 제품을 출시했다. 녹차에서 추출한 ‘카테킨’이라는 항산화 성분을 함유한 로얄 그린티 셔츠와 중국 쓰촨성에서 자생하는 대나무 섬유소로 만든 원단을 사용한 그린라벨 대나무 니트는 항균 및 냄새 제거효과가 뛰어난 것이 특징이다.패션내의 브랜드 좋은사람들 보디가드의 ‘뉴-베이직 라인’은 자연 섬유인 에코 텐셀을 사용, 친환경 소재만의 우수한 촉감으로 민감한 피부의 소비자들도 편안하게 착용 할 수 있도록 했다. 특히 에코 텐셀 소재는 수분 흡수력이 면에 비해 130% 뛰어나며 보풀이 잘 일어나지 않는 기능이 있어 속옷 소재로 탁월 하다.
이밖에도 면 100%의 옥스포드 소재와 친환경 염료를 사용한 루이까또즈의 지베르니 라인, 피부가 민감한 아이들에게 좋은 피마 코튼을 사용한 아동복브랜드 마루아이, 대나무 섬유를 사용한 K2와 노스페이스 등 아웃도어 브랜드까지 의류업계 전 분야에서 친환경 제품을 출시해 소비자에게 다가가고 있다.

My opinion :

Fortunately for us, people care about the environment. It’s true. We all lead busy lives, convenience is key. We also need motivation and education to remedy our concerns about the environment. One of the ways we do this is in supporting sustainable commerce and an eco-friendly lifestyle by providing energy and resource saving goods that save you money and help to protect the environment. I think by using eco- friendely product, consumers can trust more product. AND, this leave a smaller footprint on the world for our children and our children’s children.

reference :
http://www.economist.co.kr/db/megaview.php3?no=6577&noa=11&pages=1&ct=s30&skey=&menu=&scts=&sr

entry 13
2070042 Hyo eun Yoo

Design Marketing is conpetitive

2008-06-13T06:25:00.000-07:00

소비자 시장이 성숙기에 접어들면서, 더 이상 기술만으로는 차별화가 힘든 환경이 되었다. 나날이 치열해지는 시장경쟁 속에서 끊임없는 기술개발에도 불구하고 기술의 보편화와 평준화 현상이 나타나게 됨에 따라 기술력만으로는 제품의 경쟁력으로 내세우기 힘든 시대가 되었다. 이러한 소비자 구매행동의 변화는 디자인이 완성되는 과정에 있어서, 디자인이 과거 부가가치를 창출하기 위한 주변적 요소라는 측면에서 사용자의 구매경쟁에서 가장 중요한 요인으로 핵심가치의 역할을 담당하고 있다는 사고의 전환을 유도하였다. 이러한 사고의 전환이 디자인을 공급자 중심에서 사용자 중심 사고로 전환하게 하는 결정적 역할을 하게 되었다. 이러한 사용자 중심 디자인사고는 디자인과 마케팅의 결합을 의미한다. 디자인이 마케팅전략의 중요한 요소로 자리 잡아 감에 따라 '디자인'과 '마케팅'이 결합된 '디자인마케팅'의 중요성이 높게 인식되고 있다. 디자인마케팅의 궁극적인 목표는 경쟁사가 아닌 자사를 선택하게 하여 궁극적으로는 디자인 서비스와 제품의 판매에 있다고 볼 수 있다. 즉, 기업과 소비자 간의 커뮤니케이션을 통해 욕구를 생성하며 인지도를 구축하여 호의적인 태도 혹은 구매의도를 형성하고 촉진하며. 나아가 충성도를 이끌어내는 것이다. 요즘에는 상품을 구매할 때 더 이상 상품의 기능성 정도(품질)와 가격에 의해 결정되는 이성적 소비의 경우는 거의 없다. 또 어쩌면 그러한 소비 자체가 불가능할지도 모른다. 반면에 감성적인 소비자는 '충동적, 비계획적'인 구매를 하게 되고, 상표를 선택함에 있어서도 물적 사용가치가 아니라 디자인, 컬러 등과 같은 감각적 가치를 중시하며, 나아가서는 상품이 창출하는 상징적 가치를 중요하게 생각한다. 오늘날을 '감성소비의 시대'라고 주장하는 데 반대할 사람이 거의 없을 정도로 최근 기업의 마케팅 활동들은 소비자 감성을 자극하는 데 초점을 맞추고 있다. 새로운 모델의 자동차가 출시되면 사람들이 제일 먼저 관심을 갖는 것은 어떤 스타일의 디자인인가 하는 것이며, 화장품이나 면도기를 구매하면서도 용기의 디자인이나 제품의 디자인을 중요하게 생각한다. 그러다 보니 모든 산업이 뷰티산업화(beauty industry) 되고 있다. 사용자들은 자신들이 사용할 컴퓨터도 아름다워야 하고 컴퓨터가방도 아름다워야 하며, 건물이나 운동기구의 외관도 아름다워야 하고, 냉장고, 카메라, 책상도 아름다워야 팔리는 시대가 된 것이다. 기업은 이러한 환경에 대처하기 위해서 디자인을 매우 중요한 마케팅 자원으로 인식하게 되었다. 디자인 마케팅을 성공적으로 이끌기 위해서는 오감을 활용하는 다양한 기법을 개발하는 것이 중요하다. 눈을 가리켜 '돌출된 두뇌'라고 하기도 한다. 눈으로 확인하는 것과 뇌가 판단하는 것은 시차가 거의 나지 않으며 뇌의 판단에 가장 큰 영향을 미치기 때문이다. 그래서 오감 중에서도 시각적인 요소가 가장 중요하다. 소니(sony)는 '새롭고 매력적이며 소니스러운(sony style) 디자인의 제품이 아니면 절대 소니라는 브랜드를 붙일 수 없다'고 하는 강력한 디자인 경영의지를 표방하고 있으며, IBM은 '좋은 디자인이 좋은 비즈니스'라는 철학을, 또 필립스는 '오늘날의 마케팅에서 성공하느냐 실패하느냐 하는 것의 80%는 디자인에 달려 있다'라고 하는 디자인 중심적인 철학을 내세우고 있다. 또 삼성전자의 성공비결에 대해 다양한 분석이 있지만, 미국의 경제주간지 비즈니스위크는 디자인에서 해답을 찾았다. 즉, 하나의 브랜드가 파워를 갖기 위해서는 디자인 도움이 필요하게 되었다. 이제 마케팅 정보를 알지 못하는 디자이너는 경쟁력 있는 디자인을 개발하기 어려운 세상이 되었으며, 하나의 브랜드가 파워를 갖기 위해서는 디자인 마케팅의 필요성이 크게 제기되었으며, 마케팅 정보를 알지 못하는 디자이너는 경쟁력 있는 디자인을 개발하기 어려운 세상이 되었다. 마케팅 관리자들도 그들이 전개하는 사업의 경쟁력을 높이기 위해 디자인의 속성을 이해해야 한다. 이렇듯 디자인 마케팅은 기업 마케팅 활성화의 새로운 전환점이 될 뿐만 아니라, 디자인이 최고 경쟁력인 디자인 시대에 창조적인 마케팅 기법을 만들어 내는 것만이 디자인의 가치상승 효과를 이루는 데 도움이 될 것이다.

In my opinion, Design Marketing is conpetitive. Investing design is essential for brand. I think at design for marketing, we have been helping businesses achive their marketing objectives for more than 10times. Design decides to their brand image, value, and desire to purchase. So, design as important as any other strategy to enterprise.

송민정/한양대 디자인전공 교수

Reference : http://www.picell.biz/post/2008/01/13/e18483e185b5e1848ce185a1e1848be185b5e186abe18486e185a1e1848fe185a6e18490e185b5e186bce1848be185b5-e18480e185a7e186bce1848ce185a2e186bce18485e185a7e186a8(competitive)e1848be185b5e18483e185a1.aspx

entry 12

20700426 Hyo eun Yoo

Low Prices Are Not Always Your Friend

2008-06-13T02:36:00.000-07:00

Cutting prices might seem reasonable given the state of the economy, but doing so could backfire over the long run, argues our columnist

The economic news has not been good of late, and that may lead you to believe you should find a way to lower your prices. After all, consumers will be looking for ways to cut back. But while lower prices may make sense from a short-term perspective, they may not be as strategic as you think.

When i see Starbucks coffee being sold at quite an expensive price, it makes me wonder why on earth the price is fixed so. However, it also makes me think

"why shouldn't it? Is paying $3, $4, or even $5 for a cup of coffee really so irrational? Perhaps so, if all you're buying is coffee, but if along with it you enjoy a relaxing, pleasant experience it may be quite a bargain. In today's fast-paced culture, how much is 10 minutes of bliss worth?"

Say you were in an electronics store evaluating two TVs that had similar features and design characteristics, but were significantly different in price. Which would you choose? Many people would choose the lower-priced option, but some would go with the more expensive model. Would the latter group be acting irrationally? Not at all—even those who bought the cheaper TV would most likely agree the more expensive option is somehow of higher quality. It would have to be (goes the reasoning) to justify its higher price.

Conclusion
Higher prices may lead to lower sales volume in the short term, but they also provide the margins companies need to invest in brand-building or to expand their distribution networks. I have always thought the cheaper the better, but come to think of it, it doesn't seem right. Price can be a standard by which people judge about the level and the quality of the product.

source: http://www.businessweek.com/smallbiz/content/apr2008/sb20080414_027855.htm?chan=search

Chris Bang
Entry 13

Japan Keeps Consumers on the Phone

2008-06-12T23:39:00.000-07:00

In order to grab new customers and keep existing customers racking up airtime, Japanese mobile operators are coming up with innovative new services
By Kenji Hall and Hiroko TashiroChatting on a cell phone is so 2001. These days the average mobile phone user in Japan is more likely to be online: updating a blog, tapping out e-mails, reading books, playing video games, or just surfing the Web. Japan's largest wireless operator, NTT DoCoMo (DCM), says revenues from mobile data transmissions have climbed 11.6% over four years through the March, 2008, fiscal yearend, while revenues from voice calls have fallen 19%. The trend should continue for some time.Japan's advanced wireless networks offer some of the fastest data-transmission speeds in the world, and that has helped usher in a new era for mobile Internet services. Some services are practical, such as Mobile Healthcare's LifeWatcher, which lets diabetes patients keep tabs on the nutritional value of every meal. Others are frivolous, such as J-Magic's Kaocheki, which matches your photo with the Japanese celebrity you most closely resemble.

In my opinion, more and more cell phone function upgrade, wireless mobile internet skill growth up together. In cell phone mobile industry, development possibility high and broad. Especially, Japan people have a unique and diverse character such as animation mania. So if mobile service business uses this chance, and satisfied their interest by marketing, business will have a benefit.

http://www.businessweek.com/globalbiz/asia/

entry14

20700623

Min Kyu Jeong

Lotte internet mall to open supermarket

2008-06-06T04:48:00.000-07:00

Shopping at the neighborhood Lotte Super for daily groceries can now be conveniently done with a click of a mouse, while consumers can enjoy discounts and save on gasoline costs, Lotte Shopping Co.

The company said the opening of the virtual Lotte Super market on its online outlet, www.LotteiMall.com, would help households reduce spending during a time of global inflationary pressures due to soaring food and energy costs. Korea's consumer price index hit a seven-year high last month of 4.9 percent compared to a year ago.

Lotte Shopping said Lotte Super, which has a distribution network covering the whole country, will officially open on June 9 at 4 p.m. It will offer free home-delivery services on all purchases, meaning without the condition of having to spend a minimum, to households near a Lotte Super outlet.
There are 89 Lotte Super stores nationwide. The retailer said its online Lotte Super offers the same products and prices as the offline outlet.

"The number of online shoppers is growing during this time of soaring oil and consumer prices," Shin Jae-woo, a Lotte Home Shopping executive said. "We expect the addition of our online Lotte Super to make our internet mall more convenient to consumers."

The company said the addition of the supermarket creates synergy between its major retail lines -- department store, home shopping, online shopping, and discount super store, placing Lotte Shopping in a unique position in the local online market.

I think there is a high chance that the Lotte will dominate the whole shopping market. The one which succeeds is the one that takes a step forward a bit earlier that the competiting company. Acrroding to the article, you can order a mere bottle of water with free delivery. Who wouldn't use the service?

By Yoo Soh-jung

http://www.koreaherald.co.kr/business

Entry 12

Chris Bang

Social Media Will Change Your Business

2008-06-05T21:55:00.000-07:00

Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later

Editor's note: When we published "Blogs Will Change Your Business" in May, 2005, Twittering was an activity dominated by small birds. Truth is, we didn't see MySpace coming. Facebook was still an Ivy League sensation. Despite the onrush of technology, however, thousands of visitors are still downloading the original cover story. So we decided to update it. Over the past month, we've been calling many of the original sources and asking the Blogspotting community to help revise the 2005 report. We've placed fixes and updates into more than 20 notes; to view them, click on the blue icons. If you see more details to fix, please leave comments. The role of blogs in business is clearly an ongoing story. First, the headline. Blogs were the heart of the story in 2005. But they're just one of the tools millions can use today to lift their voices in electronic communities and create their own media. Social networks like Facebook and MySpace, video sites like YouTube, mini blog engines like Twitter—they've all emerged in the last three years, and all are nourished by users. Social Media: It's clunkier language than blogs, but we're not putting it on the cover anyway. We're just fixing it.

Monday 9:30 a.m. It's time for a frank talk. And no, it can't wait. We know, we know: Most of you are sick to death of blogs. Don't even want to hear about these millions of online journals that link together into a vast network. And yes, there's plenty out there not to like. Self-obsession, politics of hate, and the same hunger for fame that has people lining up to trade punches on The Jerry Springer Show. Name just about anything that's sick in our society today, and it's on parade in the blogs. On lots of them, even the writing stinks.
Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they're simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business—including yours. It doesn't matter whether you're shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They're a prerequisite. (And yes, that goes for us, too.)
There's a little problem, though. Many of you don't visit blogs—or haven't since blogs became a sensation in last year's Presidential race. According to a Pew Research Center Survey, only 27% Some newer numbers: According to Forrester, 11.2% of online adults in the U.S. publish a blog at least once a month. Of the same group, 24.8% read a blog and 13.7% comment on a blog at least once a month. The numbers are higher for youths. Of online youths, 20.8% publish a blog, 36.6% read a blog, and 26.4% comment on a blog at least once a month. But I suspect the numbers are unreliable because many mainstream sites with millions of readers—celebrity site TMZ and gadget sites like Gizmodo—are actually blogs. But are all the readers aware of this? I doubt it. This is the blurring of the blog/mainstream divide, a theme we'll see again and again in these revisions. of Internet users in America now bother to read them. So we're going to take you into the world of blogs by delivering this story—call it Blogs 101 for businesses—in the style of a blog. We're even sprinkling it with links. These are underlined words that, when clicked, carry readers of this story's online version to another Web page. This all may make for a strange experience, but it's the closest we can come to reaching out from the page, grabbing you by the collar, and shaking you into action.

First, a few numbers. There are some 9 million blogs out there, Yes, there were 9 million, but how many of them were active? Probably only a fraction. In early 2008, says Technorati Chairman David Sifry, the search company indexes 112 million blogs, with 120,000 new ones popping up each day. But only 11% of these blogs, he says, have posted within the past two months. That means the active universe is closer to 13 million blogs. Kevin Burton, CEO of FeedBlog, argues that the number should be lower, from 2 million to 4 million blogs. with 40,000 new ones popping up each day. Some discuss poetry, others constitutional law. And, yes, many are plain silly. "Mommy tells me it may rain today. Oh Yucky Dee Doo," reads only one April Posting. Let's assume that 99.9% are equally off point. What we didn't see in early 2005 was the advent of the spam blog. These blogs, produced automatically, are designed to show up in search results and to attract Google advertisements known as Adsense. Sifry estimates that fully 99% of the blog posts reaching search engines are spam. So what? That leaves some 40 new ones every day that could be talking about your business, engaging your employees, or leaking those merger discussions you thought were hush-hush.

by Stephen Baker and Heather Green
http://www.businessweek.com/bwdaily/dnflash/content/feb2008/db20080219_908252.htm

I think More and more, internet users are increasing. All over the world include Korea, most users have individual homepage. For example, facebook, cyworld and so on. blog also develop together. Now, business can’t ignore this trend. How to deal with blog, your business has a chance to success. We try to think about marketing by using blog.

entry 13
20700623
Min Kyu Jeong

Wal-Mart, Your Friendly Drugstore

2008-06-05T03:29:00.000-07:00

Wal-Mart Stores (WMT) wants to be your low-cost destination for not just food, clothing, and housewares, but also drugs and health care. In the past few months, Wal-Mart has announced it is working with several companies to process and pay their prescription claims. The company is aiming to increase electronic prescriptions at its stores by 400%, to 8 million by yearend. It is introducing walk-in clinics at its superstores to treat minor ailments and is expanding its $4 generic-drugs program. "What our company does best is exactly what the U.S. health-care system needs the most. It needs more affordability. It needs more accessibility. It needs to be more efficient," said H. Lee Scott, chief executive officer of Wal-Mart, in a speech earlier this year.
Sound familiar? It's an echo of Wal-Mart's initial steps into the food business 20 years ago. Today, groceries are Wal-Mart's biggest revenue generator, making up 41% of its annual sales. Along the way, Wal-Mart has dramatically reshaped the grocery store industry. Now it's making a bid to do the same in health care.
The low-cost strategy is paying huge dividends for the world's largest retailer as it heads into its annual shareholders' meeting on June 6. At a time when Americans are being weighed down by record-high prices (BusinessWeek.com, 4/14/08) on everything from gasoline to milk, flour, and eggs, Wal-Mart's new slogan, "Save Money, Live Better," is resonating more strongly than ever for millions of consumers who have consolidated their shopping into one weekly trip to one of the chain's massive stores. That's why Wal-Mart shares are trading near a six-year high, at 57. "It's a strategy to get people to come in for different aspects of their life, but all at lower costs," says David Abella, a Wal-Mart shareholder and portfolio manager at New York's Rochdale Investments, which has $2.3 billion in assets.
Hefty Profit Generator
Already, Wal-Mart's drug and health-care ventures provide big chunks of its sales and profits. The chain says that health and wellness products (including pharmacy sales) made up 9% of its overall $374.5 billion in revenues in the 12 months ended Jan. 31, 2008. Analysts say the profitability of the health-care lines was better than Wal-Mart's overall 23.5% gross margin last year.
The investment in health care could pay even bigger dividends in coming decades. Health-care costs are expected to continue spiraling upward in the U.S., especially for the estimated 80 million baby boomers, who were born between 1946 and 1964. According to the Census Bureau, 300 people in America turn 60 every hour, and health-care spending averages $3,262 for those aged 55 to 64. That expense typically climbs 20% per year for those over 65.
"People are worried because health-care costs are growing faster than the average American's income, and it's only going to get more intense as boomers retire at an increasing pace," says Len Nichols, health-care economist at The New America Foundation, a nonprofit public policy institute in Washington. Says Abella: "It is important to cement your health-care credentials as the leader of low-cost drugs at a time when baby boomers are getting older by the millions."
Unbeatable Prices
For two years now, Wal-Mart has been trying to do just that. It has shaken up the industry in the process. After it started offering a group of generic prescription drugs for $4 in September 2006, Target (TGT) and Costco Wholesale (COST) followed suit. Costco started offering $4 for a 30-day drug supply and then changed to $10 for a 100-day supply; now Wal-Mart has a similar offering.
Even at $4, generic drugs are not a loss leader at Wal-Mart. In its annual report, the company says that its gross margin increased in fiscal 2008 because of higher sales in fresh food and pharmacy. Rochdale's Abella says: "Wal-Mart might not be making the profits on $4 generics that drugstores were making, but generics have always had higher margins than branded drugs, and Wal-Mart is certainly not giving them away."
On May 5, Wal-Mart expanded its low-cost offering to cover women's medications to treat breast cancer, menopause, and hormone deficiency. For instance, alendronate, a generic version of the osteoporosis drug Fosamax, is being sold for $9 for a 30-day supply or $24 for a 90-day supply. That compares with $54 for a 30-day supply of the generic or $102 for the branded drug at pharmacy stores. The move should "help gain critical share across its female primary shoppers, and also drive traffic cross-shopping," wrote Adrianne Shapira, a retail analyst at Goldman Sachs (GS) who follows Wal-Mart, in a recent report.

Wal-Mart executives say their strategy is to tap into consumers who don't have health insurance. They say that nearly 30% of the $4 prescriptions are being filled without insurance, compared with the industry trend of 10%. "[The] $4 prescriptions now represent approximately 40% of all filled prescriptions at Wal-Mart," says John Agwunobi, Wal-Mart's senior vice-president and president of health and wellness. "People can now take the drugs that were prescribed to them. They no longer need to cut pills in half or not take the drugs at all."
Of course, the irony of Wal-Mart offering low-cost health care to those without insurance is not lost on its critics. Wal-Mart in recent years has come under heavy criticism for providing stingy health benefits for its own workers from various community and political leaders (BusinessWeek.com, 11/16/06) including Democratic Presidential candidate Senator Barack Obama.
Have-Nots on the Payroll
Just over three years ago, a few states singled out Wal-Mart as the employer whose employees were turning up most often on state Medicaid rolls and with children on taxpayer-funded public health-care plans. For instance, Georgia found that close to 10,000 children of Wal-Mart workers were enrolled in the state PeachCare program, nearly 14 times more than any other employer. In Florida, 12,300 Wal-Mart workers were enrolled in Medicaid.
Wal-Mart has since changed its health benefits plans. Last year, it offered lower deductibles in a range of choices and also reduced the number of years for a part-time worker to qualify for coverage to one year from two. At the start of this year, Wal-Mart said that 50.2% of its employees had signed up for coverage under the company's plan, compared with 48% in 2007 and 44% in 2003. In the latest enrollment period, more than 30,000 of the company's workers signed up for coverage who were uninsured before.
"Being the largest retail company in the world and such a market force, it just didn't look good to have so many employees with no insurance," says Rochdale's Abella. "Besides image, having better benefits makes it a more attractive place to work and reduces employee turnover."
Wal-Mart has proceeded cautiously so far on offering walk-in clinics, where people get treated for minor ailments like a cold or a cough for as little as $40. Currently, it has 79 clinics in 12 states, compared with 472 clinics in CVS (CVS) drug stores. In most cases, Wal-Mart leases out the space or has co-branded the clinics with companies like RediClinic. However, Wal-Mart has already committed to opening 400 clinics in the next three years, and could have 2,000 by 2015 by contracting with local hospitals.
Clinics Lead to Wider Sales
A report on industrywide walk-in clinics done for the nonprofit group California Healthcare Foundation by Mary Kate Scott, CEO of health-care consultant Scott & Co., found that they generally draw in young families on tight budgets or schedules, and that they lead to more sales elsewhere in the stores. "As many as 70% need a prescription or immunization, and 98% get their prescriptions filled right there," says Scott.
Patricia Edwards, a Wal-Mart shareholder and managing director at Seattle money manager Wentworth Hauser & Violich, says the clinics fall in the sweet spot of Wal-Mart's core low-income customer base. "So many of Wal-Mart's shopping population don't have health-care coverage, and here they can get their kids immunized for a low price. It's a good deal," she says. Indeed, Wal-Mart's own data show that 55% of its customers that go to these clinics are uninsured.
Investors are less enthusiastic, though, about Wal-Mart's moves into claims management. Earlier this year, CEO Scott revealed that Wal-Mart has also started dabbling in managing prescription drug claims for other companies. Scott believes he can leverage Wal-Mart's efficiencies of scale to better process and pay prescription claims from these employers. "Our approach will be based on taking out unnecessary costs while providing high-quality health-care products and services, and we believe we can save employers more than $100 million this year alone," he says. Wal-Mart spokesman David Tovar wouldn't identify which companies Wal-Mart is working with.
Says money manager Edwards: "I hope they are cautious in any further undertaking in health care and don't push this too far."
In my opinion, as many countrys being an aging society, There are much demand of drugs and health-care. Moreover as baby boomers to be old man,over 60, those drugs and health-cares are needed for overall society. In the past time,However, drugs and other health-care services were too expensive to use for normal people especially consumers who don't have health insurance. But now, through Wal-Mart, people can buy drugs for pretty cheap price and this phenomenon is good for Wal-Mart, which took a lot of profit by cheap-food product. Now, Wal-Mart can expect to get a profit by not only food, clothes, but also drugs and health-care.

from http://www.businessweek.com/

20700658 Cho Dong-Soo
entry 13

Plastic Water Bottles: How many will just say No.

2008-05-30T22:01:00.000-07:00

One thing has always, ALWAYS, been clear to me about the bottled water market. The market has been driven more by the inherent laziness of consumers than by any fear of the municipal water supply.
How ironic, considering all those people working out with bottles of water in their mitts.
The attraction is the handy size, and the fact that most of us are too absent minded to keep a reusable water bottle full of water in our briefcase, backpack or car. It is not because we doubt the quality of the water from our tap or the office cooler.
As public information mounts about the environmental havoc these ubiquitous bottles cause, companies who make huge profits on hand-held bottles of water are in a panic. Coca-Cola, Dannon, PepsiCo, Nestle.
Beverage Digest reports retail sales of bottled water (excluding vending machines and Walmart) grew only 9% this year compared with 16% in 2006. Explanations abound. For one, it seems people who are paying more for gas, mortgage payments and education are taking a harder look at how much they are paying for…water. It adds up, just like those lattes at Starbuck’s. But there does seem to be multiple factors eroding the growth of water, and one of those factors is the leading edge of green consumers choosing to refill water bottles instead of buying water.
According to water-filtration company Brita (owned by bleach giant Clorox), Americans discard 38 billion plastic water bottles per year, and it takes 1.5 billion barrels of oil to produce them.
Sounding just like the lobby it is, the International Bottled Water Association wants regulators and consumers to know that, before we get hysterical about water bottles, any attempt to regulate consumer packaging should address all categories, not just water bottles.
To which I say: why not start a new campaign with water bottles. Get people thinking about water bottles, and the thinking tends to spread to other parts of their lives.

In my opnion, As this selection said, People have inherent laziness, So they want more convenient shaped bottle, to grap for one hand. However many bottle of water are shaped pretty inconvenient and It would be waste of resources, and not efficent in market. Therefore markets of water are needed some reformed types their bottles of water.

http://www.businessweek.com/the_thread/brandnewday/archives/2007/10/plastic_water_b.html

20700658 Cho Dong-Soo

entry 12

SKT's efforts to be Global

2008-05-30T09:52:00.000-07:00

SK Telecom, Korea's No.1 mobile service provider, has appointed two foreigners as its human resources executives to help the carrier's efforts to attract global talents, its officials said yesterday.
SK Telecom said it plans to recruit more foreign executives as the company is striving to transform itself into a global firm. The company has been expanding into the United States, China and Vietnam to drive growth as the local market is nearing a saturation point.

This is the first time that SK Telecom appointed foreign executives in its Korean operation. It is also unsual that a Korean telecommunications company, which relies heavily on the local market, is recruiting foreign executives.

I think that these foreign veterans will help the company to draw more global talents and shape the corporate culture in such ways so that it is in line with that of a global company. SKT provides internship programs to the students from some American Business schools and also requires its employees to write all the reports in English as the means to transform the company into a global one.

I think SKT is stepping an important step which had not been done by any other companies in Korea. It is trying to increase the target market by being more global. This sudden change might be a stubling block for a while, however, it will soon translate into a stepping stone on which SkT would stand out among the competitors.

By Jin Hyun-joo

Source : http://www.koreaherald.co.kr/science

20700308 Chris Bang
Entry 11

LG Will Clean Up, With or Without GE

2008-05-29T22:13:00.000-07:00

Korea's LG Electronics could win GE's appliances unit and get within reach of No. 1 Whirlpool. But LG's organic growth is noteworthy, too

The LG Total Capacity Refrigerator which has 15" LCD TV with FM radio, temperature adjustment, room temperature display, water controls, a weather & info center, recipes, digital photo album, calendar, BioShield Anti-Bacterial Seal and other features. Robyn Beck/AFP/Getty Images

Ever since General Electric (GE) revealed plans to put its appliances business on the block May 16, Korea's LG Electronics has been on most everybody's short list as a potential buyer. While visiting Seoul on May 28, GE Chief Executive Officer Jeffrey Immelt further fueled the speculation by praising the Korean company as a potential buyer of GE Appliances. LG is "clearly one of the leading candidates," he said during his short visit. Calling LG "a great company," Immelt said "there are many things to be admired about a combination of LG and GE Appliances."

Best known as the maker of cheap microwave ovens and toasters a decade ago, LG has emerged as the world's No. 3 manufacturer of white goods after Whirlpool (WHR) and Electrolux (ELUX). It's also a top name in mobile phones (BusinessWeek.com, 4/30/08). It won't get GE Appliances without a fight, of course. Others on Immelt's list are China's Haier Group, Mexico's Controladora Mabe, Turkey's Arcelik and Stockholm-based Electrolux. Even if one of those other companies ultimately wins GE Appliances, LG is poised to challenge Whirlpool for the top spot in the global households business for years to come.

The Korean company has had the world No. 1 title in its sights for a while. Until Whirlpool took over Maytag in 2005, giving the Americans a big boost, LG had plans to seize the leadership in the industry by 2010. The Maytag deal put Whirlpool out of reach, but LG now could come close to realizing that ambition by acquiring the GE unit. LG's global appliances sales last year of $12.6 billion, when combined with GE's $7 billion or so, would roughly match Whirlpool's $19.4 billion and place it well ahead of Electrolux' $15.6 billion. "The GE unit will certainly whet LG's appetite," says Michael Min, electronics and tech specialist at fund manager Tempis Capital Management. "The question is pricing and terms."

In my opinion, LG grow up fast. LG electronics product famous for design, performance all over the world. LG have to upgrade their ability and quality to their brand value up. General Electronics and LG electronics help with each other. Now on they develop their capacity each brand to stand on the worldly brand.

http://www.businessweek.com/

entry 12
20700623
Min Kyu Jeong

Using Barter to Grow

2008-05-23T09:51:00.001-07:00

Barter exchanges can help you build your business without spending a lot of cash.

Jake Kaestner wanted his five-person landscaping company to grow, but he didn't have much money to invest in the business. In 2005, after hearing about ITEX, a national barter exchange, Kaestner, founder of Kaestner Lawn Care in St. Peters, Mo., gave it a try. On barter exchanges, members earn barter dollars by doing work for each other. So Kaestner's $500,000 company did about $4,000 worth of landscaping at the home of another exchange member, a massage therapist. Kaestner turned around and used those barter dollars--currency good only between members of the exchange--to buy advertising in a local paper. "I didn't do any advertising before because it gets expensive," he says. Kaestner has since used barter dollars to buy advertising in local magazines, newspapers, and coupon books.
Whether by working through an exchange or directly with another company, bartering can help you boost your business without spending a lot of cash. Barter can be great for startups as well as for seasonal businesses or those with excess capacity.

I thought of my uncle whose company went bankrupt a couple of years ago. He used to earn a lot of money, however, at the moment he is broke. He was so depressed at first and didn't try to do anything. Then after a while he started a small business that didn't go well. He used to be a chairperson of a huge company so he didn't want to have his sleeves up and work from the beginning. I think what my uncle needed was something like 'barter' to develop his company even if it would have been slow. I think every good marketer should always be ready to do hard work If put in that kind of situation.

Back to BWSmallBiz April/May 2008 Table of Contents
http://www.businessweek.com/magazine/content/08_64/s0804021853506.htm?chan=magazine+channel_bwsmallbiz+--+what+works'

Entry 10
20700308 Chris Bang

Apple iPhone Tunes into India

2008-05-23T07:26:00.000-07:00

Earlier this month, two telecom operators—Bharti Airtel and Vodafone Essar—announced their plans to launch the Apple iPhone in India. Market buzz is that both subscribers will launch the iPhone around the country's Diwali festive season in October 2008, when consumer spending is at an all-time high.
"There is a certain thrill and euphoria around owning iPhone," said Rajiv Makhni, technology managing editor of NDTV, and anchor of local TV program Cell Guru on NDTV 24X7, a leading news channel in India. "The phone has a seriously large user base in India." Cell Guru is a TV program featuring mobile phones and technology.
Makhni told ZDNetAsia in a phone interview that he receives 2,000 e-mail messages a week for Cell Guru and 20 percent of the e-mail pertain to the iPhone.
"And even though the iPhone has not been officially launched [in India], 10 percent of the people I know already own an iPhone," he said.
Harish Bijoor, brand-domain specialist and CEO of Harish Bijoor Consults, said in an e-mail interview: "With two leading operators launching the iPhone, the Indian consumer will have a wider plank to choose from."
Vodafone has signed an agreement with Apple to sell the iPhone in 10 of its markets around the globe. According to a statement released by Vodafone, its customers in Australia, the Czech Republic, Egypt, Greece, Italy, India, Portugal, New Zealand, South Africa and Turkey, will be able to purchase the iPhone for use on the Vodafone network.
Bharti Airtel, on the other hand, is bringing the iPhone to India through an agreement with its affiliates Singapore Telecommunications (SingTel), Globe Telecom and Optus. Through this agreement, SingTel will debut the iPhone in Singapore, the Philippines and Australia later this year.
Bharti Airtel is the largest GSM mobile operator in India, servicing nearly 62 million mobile subscribers, while Vodafone Essar is the second largest GSM operator with over 41 million subscribers.
With two operators bringing the iPhone into India, Bijoor said "upgrading from the mobile user's existing handset to the iPhone will be that much easier".
In my opinion, I am slightly scared that the iPhone is now coming to India through the official route. But,i think the existing iPhone user base in India is very large. The iPhone is a great branding plank. Customers can change service providers just to get the iPhone. It will enter the Indian market on the strong footing of two large operators.

reference : http://www.zdnetasia.com/news/communications/

20700426 Hyo eun Yoo

entry 11

Home Improvement an Inch at a Time

2008-05-22T20:59:00.001-07:00

A new TV ad for Lowe's (LOW) features a family getting a copy of a key made as the gravelly voice of actor Gene Hackman reminds viewers: "At heart we're still a neighborhood store." It may seem odd for a retailer with $48 billion a year in sales to be promoting a service for which it charges $1.47. Then again, no job is too small in the battered home improvement industry these days.
The housing bust is hammering Lowe's and archrival Home Depot (HD) hard. Riding high on the real estate boom, each doubled its number of stores since 2000. Now both are seeing sales dive as falling home prices and rising gasoline costs gnaw at consumer confidence. On May 19, Lowe's reported sales at stores open for at least a year fell 8%, while earnings declined 18%. The following day Home Depot said its same-store sales dropped 6.5% and earnings plunged 64%, due to special charges related to store closings.
With their home-equity lines of credit lines exhausted and home values shriveling, Americans have cut way back on the big-ticket projects, such as remodeling kitchens and bathrooms, that used to ring up hefty sales for the chains. "Those multi-thousand-dollar projects just aren't there," says analyst David Strasser, who follows the companies for Banc of America Securities (BAC).
BACKYARD FURNISHINGS
To make up for that, Lowe's and Home Depot are trying to sell homeowners on cheaper fixes, including painting, laying new carpet, and landscaping. Home Depot, for instance, is benefiting from the debut of a new line of paint called Freshaire. Although at $34.98 a gallon it's pricier than regular paint, consumers like that it that doesn't have any volatile organic compounds and dries fast. Lowe's, meanwhile, has been running ads reminding customers it can match any old paint for folks who want to do touch-ups. It's also had success this year with a promotion to install carpet throughout a house for a flat rate of $199—a fraction of what it used to charge when it billed per room.
Families that have had to shelve plans of trading up to a bigger house are now looking to make more out of what they have. One trend is the move to turn backyards into an extension of the home, complete with sofas, hearths, and lighting. To capitalize on that, Home Depot merchandising chief Craig Menear is rolling out higher-end patio furniture such as a new $1,000 set from Thomasville Furniture made of eucalyptus wood. "Five years ago, all we sold was aluminum. Now it's wood, wicker, wrought iron," he says. In today's market, it seems, such small luxuries go a long way .

From - http://www.businessweek.com/magazine/content/08_22/b4086034573963.htm?chan=magazine+channel_news

Nowadays there are a lot of new trend of housing. In past days house was place that just for living, but It is increasing to effort upgrading house. In Korea, there are also different conception for housing than before. As we can see in many TV-CM, It represents conception of house as high-value. Futhermore there are also many supplys to promote their housing interer and exteror, so housing market has much opportunity to make blue-ocean

Cho Dong-Soo

20700658

entry 11

Matsushita's Green Strategy

2008-05-22T11:12:00.000-07:00

As part of Japan's commitment to the Kyoto Protocol, the consumer-electronics maker aims to cut CO2 emissions in both its factories and products

Chances are, the PC monitor you're reading this on right now is filled with lead, cadmium, and a handful of other toxic substances. The same goes for the cell phones and music players you carry around or the big-screen TV you've got at home. So it may be hard to think of a consumer-electronics maker that deserves to be labeled "green." But Matsushita Electric Industrial (MC) is spending millions trying.

In November, the Japanese consumer-electronics and high-tech manufacturer made headlines when it announced that plasma displays in all Panasonic flat-panel TVs are now lead-free. That works out to about 70 grams (3 oz.) less lead in your average 37-in. plasma TV, and more from larger sets. It's quite an accomplishment, particularly when you consider that more than one in four plasma TVs sold worldwide is a Panasonic. This year, the company expects to sell roughly 4 million sets.

But Matsushita's broader environmental strategy is yielding more mixed results. Like many big manufacturers, it's finding that revving up growth and cutting emissions of the greenhouse gases blamed for global warming can be tricky. By its own reckoning, Matsushita's carbon-dioxide emissions will reach 4.17 million metric tons in the fiscal year through March, 2007. That's almost 14% higher than levels in March, 2002, the oldest data the company has published.

Japan Inc.'s Emissions Struggle Execs blame the surge in sales volumes of flat-screen TVs, DVD recorders, and music players. To produce digital gizmos, Matsushita has to operate huge energy-hungry plants for semiconductors and plasma panels. And tapping into China's coal-fired utilities doesn't help its emissions tally. "Our total CO2 emissions are actually increasing," says Akira Nakamura, general manager of the environmental-planning division. "But we are not giving up."

It won't be easy. Matsushita must lower its emissions as part of Japan's commitment to the Kyoto Protocol. Under the treaty, which went into effect last year, Japan and other wealthy nations pledged to cut greenhouse gases by an average of 6% from 1990 levels by 2012. Japan risks coming up short: Its emissions have gone up 12% between 1990 and 2003.

In my opinion, now days more and more it is important that eco-friendly product and business. Consumer consider about their family’s health, and well-being. In that case Matsushita’s effort is valuable. Disasters take place the entire world. Not only government but also enterprise has responsibility to protect and preserve our environment.

reference http://www.businessweek.com/globalbiz/content/dec2006/gb20061221_409143.htm?chan=search

By Kenji Hall

entry 11

20700623 Min Kyu Jeong

Make Money While you wait

2008-05-21T09:23:00.000-07:00

To me, this is a truly interesting story.
How many of you have given a thought in making money doing nothing. If there is, Maybe few.
I was taken aback when I read about the entrepreneur, Herve Aimable who actually translated the 'waiting for the cable service' to a job. How ingenious he is !
Accoding to the article, waiting around for the cable guy tops the list of customer grievances. Therefore, by paying a guy for waiting the cable guy, the grievance is much relieved.

Come to think of it, job can be created out of anything. If you are creative and open-minded to accept things as they are, you can make a living.

Source by Jeremy Quittner
http://www.businessweek.com/magazine/content/08_64/s0804018852065.htm?chan=magazine+channel_bwsmallbiz+--+frontline

Entry 9
20700308 Chris Bang

E-Game Giants NHN, Ncsoft Struggling

2008-05-16T08:19:00.000-07:00

Lack of fresh, creative ideas are costing big game companies dearly, raising questions whether they will be able to continue their stellar growth. Regulatory risk on gambling games and failure to produce global hit products are raising worries among investors in game companies.
The online PC game industry has been the most energetic entertainment sector, exporting some 1 trillion won ($1 billion) of goods and services as well as another 1 trillion won in domestic sales. Games accounted for almost a half of Korea's export of cultural and entertainment goods and services in 2006.
`It was a kind of earnings surprise, but it was mainly because we didn't spend much, especially in marketing and other expenses,'' said Lee Jae-ho, the chief financial officer of NC Soft, in a conference call with investors on Thursday.
The company has operations in America and Europe, but it was domestic sales of ``Lineage,'' a decade-old classic game, that has supported the firm in the first quarter, Lee said. Sales in most of its overseas branches have declined.Lacklustre results of its recent games such as ``Tabula Rasa'' and ``Auto Assault,'' which were produced in its U.S. studio, have forced the firm to fire some of its U.S. staff this year. The company said it won't increase its workforce rapidly this year in order to control its labor cost.

We think the quality of growth at NHN has deteriorated in general,'' said CJ Investment & Securities analyst Shim Jun-bo in his report. These Web board games are played with cyber currency, which can easily be cashed out via online black markets. NGOs asked police to charge NHN, saying it is deliberately overlooking and fostering such illegal activities. Many analysts too expect that those games can face regulatory actions from the government at any time soon. Raising an alarm bell to NHN, the Ministry of Culture, Sports and Tourism announced Thursday that it will strengthen its efforts to monitor and stop illicit online gambling games and the cyber money exchange business. The police will cooporate by deploying some 4,300 officers on this matter, the ministry said. NHN shares fell about 1 percent after the announcement.

NC Soft, a major online game company, reported that its net income fell in the first quarter of this year from the previous quarter, while sales slid by 1 percent. Its operating profit rose by more of half, but this increase is mostly thanks to the reduced marketing expenses and downsizing of its organization.
Meanwhile, NHN, the operator of Naver portal and Hangame online game site, is having a hard time of its own, too. The Internet giant's shares fell, when it admitted that about 90 percent of its online game sales came from gambling games, such as poker and blackjack, which are called Web board games.

By Cho Jin-seo http://www.koreatimes.co.kr

entry 10
20700401 Oh Baul

GM May Launch Chevrolet Cars In South Korea

2008-05-16T07:58:00.000-07:00

Adds GM to take decision after completing study by year-end; plan to invest KRW50 billion in South Korea over three years)
SEOUL -(Dow Jones)- General Motors Corp. (GM) is considering launching its Chevrolet brand in South Korea in an effort to capture a larger share of the growing imported car market, a senior company executive said at a press briefing Friday.
The company will take a decision on whether to launch the "globally-designed and produced cars" after completing a study by the end of this year, said James H. Raymond, executive director of GM's Asia-Pacific vehicle sales, service and marketing division.
In the local market, GM Korea currently sells Cadillac sedans at KRW41 million-KRW120 million ($40,000-$115,000) each and Saab sedans at KRW37 million- KRW59 million.
The market has become more important of late because imported vehicles are now claiming a bigger market share, said Raymond.
Imported automobiles accounted for 6.2% of the South Korean passenger car market in April, up from 4.9% a year earlier, according to figures from the Korea Automobile Importers and Distributors Association, or Kaida.
In the January-April period, imported car sales jumped 32% on year to 21,811 units from 16,496 units a year earlier.

The South Korean passenger car market share of the Big 3 U.S. automakers - GM, Ford Motor and Chrysler - have continued to fall to 11.7% between this January and April, from 15% in 2004, Kaida said.
But, in the first four months of this year, GM Korea sold 229 units of three Cadillac All New CTS models, up from 102 units a year earlier, said the company.
It launched two 3.6-liter Cadillac All New CTS models in January and a 2.8- liter Cadillac All New CTS model in March.
"Improved fuel-efficiency in the new Cadillac models helped drive up total sales in the four months," a company spokeswoman said.

GM has a good image in Korea because of high qualitity of services and goods. Furthermore GM Korea - established in 1989 - unveiled more of its plans for its local operations.For instance, it will invest KRW50 billion over the next three years to boost marketing and improve services.
It boosts the volume of sales in Korea market.
Marketing strategies uesd GM is an intimate corporation image. It can easily work in customers.

By Kyong-Ae Choi, Dow Jones Newswires http://money.cnn.com
entry 09
20700401 Oh Baul

Importance of blogs & social-networking sites

2008-05-16T06:32:00.000-07:00

The recent rush by major Internet portals to buy advertising companies and extend their sales networks is a sign that the business of being a one-stop shop for information and entertainment isn't what it used to be. Gone are the days of emphasizing ways to attract and keep visitors — the way television networks long have operated — by creating destinations with anything people might need for work, leisure or companionship. Instead, those companies are now more aggressively trying to follow Web surfers elsewhere — and bring lucrative advertising to them. As people increasingly turn to blogs, social-networking sites and other sources of user-generated media, Google Inc., Yahoo Inc., Microsoft Corp. and Time Warner Inc.'s AOL have spent more than $10 billion collectively this year to acquire companies and technologies that help extend their online advertising networks. That shift is important for the major Internet businesses to grab a substantial share of the marketing dollars expected to flow at the expense of television and print.
Blog marketing is the use of internet blogs to market products and services on the internet.
Many internet marketers are starting out with little capital to fund their internet marketing business so blogs are a favourable option since the introduction of free sites such as Blogger.
I think that internet blog marketing is all about knowing and becoming familiar with the internet. The more we know about what’s going on in the internet world the better off your blogs will be.

http://news.hankooki.com/economy/industry.htm

20700426 Hyo eun Yoo

entry 10

Apple’s new Hollywood deal: Death of the DVD?

2008-05-15T22:12:00.001-07:00

The news that Time Warner CEO Jeff Bewkes let slip in a conference call on Wednesday — that from now on Warner Bros. movies would come out as video on demand the same day as the DVD — turns out to be bigger than he let on.
Apple on Thursday announced that not only would Warner Bros. titles be available for purchase on the iTunes store the same day and date as DVD release, but so too would movies from 20th Century Fox, Walt Disney Studios (DIS), Paramount Pictures (VIA), Universal Studios Home Entertainment, Sony Pictures Entertainment (SNE), Lionsgate, Image Entertainment and First Look Studios. (press release)
Even before the full extent of the deal was revealed, analysts were talking about the consequences for the DVD business. “Time Warner To Help Kill Off DVD Rentals” was the headline of Michael Learmonth’s piece in Silicon Alley Insider Thursday morning.
What does all this mean? It means Time Warner is finally ready to start weaning itself from DVD sales, which have been Hollywood’s biggest revenue source for years.
It also means that if Blockbuster — or Netflix, for that matter — doesn’t figure out electronic delivery, it is toast. And it means that Sony and Toshiba just incinerated a pile of money in a useless DVD format war. (link)
What convinced the Hollywood studios to cut this deal with Apple’s (AAPL) Steve Jobs? According to Time Warner’s (TWX) Bewkes, the company had been experimenting with “day and date” video on demand (VOD) release for several months and found that DVD rentals only fell by 3 to 5 percent and sales of DVDs actually increased. Since VOD is so much cheaper than printing and distributing discs, it looked like a no-brainer.
“Taking a customer and moving that person over from rental-physical over moving them to VOD day-and-date is like a 60 to 70 percent margin instead of a 20 to 30,” Mr. Bewkes said, according to the New York Times. “So it’s about a three-to-one trade.” (link)
Among the titles immediately available for download on iTunes: “Juno,” “Cloverfield,” “I Am Legend,” “There Will Be Blood,” “American Gangster,” “The Diving Bell and the Butterfly,” “Alvin and the Chipmunks” and “Walk Hard: The Dewey Cox Story.”

------------------------------------------------------------------------------------------

opinion

It is a really good phenomenom that Apple involves video contents. Nowadays a lot of video contents are made as DVD, but there are some inconvenient to use DVD contents. It may be needed specific dvice like driver and optimal device and so on. because of those reason, the new content 'VOD (video on demand)' will be good alternation of DVD. futhermore if Apple participate this contents market, that market can get huge success.

20700658

Cho Dong-Soo

entry 10

Nintendo Storms the Gaming World

2008-05-15T18:24:00.000-07:00

Hot new consoles and smash hit titles take the company to new heights in the $30 billion video game biz

Nintendo (NTDOY) CEO Satoru Iwata and top execs at the gaming company's headquarters in Kyoto have every reason to be shouting the Japanese congratulatory cheer of "banzai" these days. For one thing, Nintendo's DS and DS Lite portable gaming system is enjoying light-speed growth.

On top of that, Nintendo's Wii console has blown away Sony's (SNE) PlayStation 3 in the early stages of the hotly contested battle for next-gen gaming consoles. Aided by a shortfall of PS3s in the critical U.S. market, Nintendo sold 1.1 million units of the Wii since the product's launch date last November, vs. 687,000 PS3s during roughly the same period. Sales of popular Nintendo game titles such as The Legend of Zelda: Twilight Princess and New Super Mario Bros. are also quick.

Mass Market Potential
Of course, Nintendo still has a ways to go before it can claim industry dominance. Sony's PlayStation 2 holds the all-time sales record, with more than 100 million sold. Also, in the next-gen console category, the leader in terms of units sold is the Xbox 360, with 10.4 million units sold as of the end of 2006.

In my opinion, lately among teenagers, Nintendo is very popular, this is sensation. I think that fact of success this game product is easy to carry, and games in this product are simple and fun. So anyone can play easily. In addition, 10years ago, we could classical game in a games room. But we can play these games better graphic, and more fun story.

http://www.businessweek.com/globalbiz/content/jan2007/gb20070126_278776.htm
Author: Bremner

entry 10
20700623 Min Kyu Jeong

Slow shopping

2008-05-12T09:40:00.000-07:00

Changing the way Koreans shop

Corso Como Seoul, the world's first sister store to the famed Milanese concept shop of the same name opened recently and has gained lots of fame since its establishment.

At the newest hotspot, the sun is out, hitting a little garden surrounded by orange trees. People chat, sipping cappuccinos and espresso. And just inside there is a collection of the latest products in beauty, fashion, books and design.

One very unique aspect of this store is that it is one of the first stores to combine fashion, art, books, music and home design in one space, fusing culture and market into a unified whole.

When it comes to shopping, Koreans are usually impatient and quick to grab one that is on sale. Having a break is unthinkable because many believe that by having a rest, they are losing good products to other consumers. This is the way I have grown to shop.

This new store has opened our eyes for a new shopping style. Now this is what they call "slow shopping." And it is not just because shoppers need to go through the merchandise piece by piece, but also because they can enjoy ongoing art exhibitions in the gallery space upstairs and they get to browse through books, look at furniture and rest at the coffee shop and its adjacent garden.

It is a great idea to fuse culture and market ! People can order foods, leave to see the pieces and come back to dine. They can have a rest, reading various books offered inside the restaurant.

This will attract many Koreans who seek after high-quality goods and services. These people usually are consisted of the rich who are likely to give much profit to the store.

Author : Jean Oh

website : http://www.koreaherald.co.kr/

20700308 Chris Bang

Entry 8

Help! My Wii Says I’m Fat

2008-05-09T17:26:00.000-07:00

As Nintendo gears up its next big thing – the May 19 release of Wii Fit – games blogs and websites are abuzz over what might be described as the accessory’s lack of tact. In fact, if you’re overweight, Wii Fit may just call you fat.
Ok, not exactly. But, the Wii Fit – a $90 kit that includes a motion- and pressure-sensitive board and software to help players lose weight and improve their fitness – doesn’t pull any punches. Interestingly, when Reggie Fils-Aime, Nintendo of America’s president and CEO, visited BusinessWeek’s offices last month, he said the Fit’s designers had toyed with sugar coating results, worrying about alienating players by potentially calling them overweight or even obese. But, to make the product “useful and honest,” they ultimately decided not to.
Still, gamers are wondering if Wii Fit may come off as harsh. It analyzes a player’s fitness in part via their body mass index. (See the picture to the right below.) But, according to this discussion thread that might turn some players off. User “Mrs Hobbes” relates the story of her ten year old grand-daughter who 4ft, 9in tall, weighs 92lbs and was deemed over-weight by Wii Fit. (This BMI calculator says she would be “normal weight.”) Mrs Hobbes wrote:
She is solidly built but not fat. She was devasted to be called fat and we had to work hard to convince her that she isn’t. I know it is just a game but seriously we already have to worry about young girls starving themselves to look like the magazine models and now we have a game that tells them their fat. This to me is very worrying and I hope that is doesn’t cause emotional problems for any youngsters out there :(
For more, games site Gamespy has an in-depth look at the experience of being deemed overweight by the new Nintendo accessory.
Still, the minor flap hasn’t done anything to dampen excitement for Wii Fit, which is already selling briskly. In fact, some retailers have stopped taking pre-orders thanks to strong demand. Amazon blew through its entire stock in about a month, according to blog WiiFanBoy. Another blog, GoNintendo, is also reporting that Toys R Us may be doing the same thing.
Nintendo is preparing one of the biggest roll-outs in its history, targeting an even broader range of non-traditional gamers than it did when it launched the Wii. Think advertising in The View and Women’s Health. “Consumer-level advocacy is marketing nirvana,” Fils-Aime told me last month, underscoring how important the company anticipates word-of-mouth being.
He added that he’s expecting two big waves of Wii Fit sales, an initial surge made up largely of people who already own Wii consoles and a later wave of players that would be new to the system.

Opinion

As we can see, console games have more variavble genre. It can be possible not only just playing game, but also managing body! Therefore a lot of people,more than past' purchase console games. Nowadays, console game's markets are blue-ocean, and have graet possiblity of develope ment. Now, marketers of console game's company concentrate on variaty of console-game.

http://www.businessweek.com/innovate/gamesinc/archives/2008/05/help_my_wii_say.html?chan=top+news_top+news+index_news+%2B+analysis

Posted by: Matt Vella on May 09

20700658

Cho Dong-Soo

entry 9

NOKIA's Focus

2008-05-08T19:06:00.000-07:00

Valued at 33$.7bn this tear, Nokia’s 12% increase has been driven by a renewed focus on the brand. Consumer insights have steered product design back on course. In short, it has rediscovered the theme of Demand Creation by focusing on simple, easy-to-use handsets that are sleek and stylish.

Nokia has not enjoyed quite as much success in the US, where Motorola has been the dominant player. It will be interesting to see how this unfolds. Nokia’s improvement in product and design innovation should challenge Motorola’s RAZR, but the recently launched Apple iPhone has the potential to change perspectives. The device has created a lot of excitement and it seems set to be popular with technology-savvy and fashion-conscious consumers alike.

In recent years, handset design has emerged as an increasingly important demand driver. Competitors such as LG and Samsung have created stylish products and gained market share, some of it at Nokia’s expense. The brand’s ‘bounce back’ this year has been driven by a reinvigorated focus on product design and feature innovation. For example, the Nokia N95 was hugely successful, Integrating mall, web and music in a single handset. It has become the equivalent of the BlackBerry for the consumer market.

To maintain its leadership position, Nokia should focus on defining a cohesive visual style to differentiate its entire offering, rather than being driven by individual models.

In my opinion, in cell phone market, Nokia’s successful factor are simple, and easy-to use. In addition Nokia has multimedia high class spec phone and capture a low price market. Lastly, Nokia extend global market. There are Nokia’s competitive powers. Furthermore, I think most important competitive power is not style and function, but experience. Nokia’s experience makes Nokialish.

reference

http://www.businessweek.com/

20700623 Min Kyu Jeong

entry 09

Capcom , worldwide developer of interactive entertainment

2008-05-02T17:05:00.000-07:00

Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. Founded in 1983, the company has created hundreds of games, including best-selling franchises Resident Evil, Street Fighter, Mega Man and Devil May Cry. Capcom has had consistent success in revenue growth and profit generation, with a proven track record in assembling and building organizations for long-term success. For over 10 years, Capcom has been involved in setting strategic vision and long-term product plans for numerous interactive publishers, with over 5 years of direct responsibility for the some marketplaces.

entry o8

20700401 Oh Baul

Design Marketing : The Seoul of World Design

2008-05-02T15:52:00.000-07:00

Korea's economy has long been one of Asia's success stories, but pessimists fret for the future as Korea is sandwiched between fast-growing China and longtime rival Japan. So, Korea government-backed plan to raise Seoul's standing as a city focused on design help keep its growth on track.
Seoul Mayor Oh Se Hoon certainly thinks so. Oh, leader of a city home to nearly a quarter of the country's population of 48 million, is convinced Korea can stand out from its larger neighbors by establishing the capital as a international design center.
He says thinking about design will have numerous benefits. At an individual level he believes cultural benefits can enrich the daily lives of work-obsessed Koreans. Just as important, a renewed creativity can help the economy. I think so"Design is everything." Oh Se Hoon has set about turning Seoul into a global design hub with a slew of initiatives. He quickly established a new design division headed by a vice-mayor and initiated design competitions aimed at improving the city's looks. He has also begun offering training and seminar courses for young designers. The effort will kick into high gear in October when the city hosts the first Seoul Design Olympiad. It has also commissioned international "starchitect" Zaha Hadid to design the $98 million Dongdaemun Design Park.
I think his ambition got a huge boost when the city was designated as "the World Design Capital in 2010". The title is bestowed biennially by the International Council of Societies of Industrial Design (ICSID), which represents some 150,000 designers from scores of countries.
These combined efforts will help increase the size of Korea's design market—measured by the total of revenues by design houses and investments in design by ordinary companies—to $15 billion in less than 10 years, from $7.4 billion last year. "In coming years we'll see aspects of design in our everyday life," predicts Lee Kun Pyo, president of Korea Society of Design Science. Korean companies have also made great strides in recent years in improving brands through design. Companies like Samsung elctronics, LG Elctronics, and SK Telecomboast leading designers in the fields of digital displays, handsets, and mobile products and services, garnering international design awards along the way. The fruits of their efforts are reflected in the improved global standing of Korea's blue chips. Last year Samsung overtook Motorola to become the world's second cell-phone maker.

20700426 Hyo eun Yoo
entry 08

reference :
1. http://blog.daum.net/ceta21/13002726

2. www.designfestival.co.kr/

Professional Internet Shopping Mall using UCCs & Videos

2008-05-02T10:13:00.000-07:00

There has been a sudden upsurge in a number of Internet shopping mall since a few years ago. As our lives become much convenient, people choose to click and buy things at home rather to be bothered to go all the way to shopping malls and look around. Nowadays this kind of shopping style has become almost like a trend. Additionally, with the picture and contents being more reliable to the public, there are a growing tendency in more people toward this Internet shopping.

However, still there is suspicion and doubt about the actual quality of the product if you just see the product on the sites. So someone came up with this brilliant idea which i think would be a new trend in Internet shopping culture. It is using videos to actually show the "live" product. So If you click on a product that you want to know more about, instead of seeing a mere photo of it, now you see a video in which somebody shows it in more detail.

I think i would go for the video. It would be appealing to me. I can get a good idea about the texture, colour and whether it would fit or not if somebody is wearing it on the video.

20700308 Chris Bang

Entry 7

Marketing of department store for '2030' luxury comsumer

2008-05-02T05:23:00.000-07:00

After rounded 8:00Pm in which closing time of general department stores, there is another preparation for other consumer. These concentrate on people who are really rich. Those people are treated as a VVIP (Very Very Important person). After the closing time, these store open for only these VVIP. Almost of these people would buy pretty expensive brand such as Louis Vuitton , Gucci, Prada and so on. Moreover one-night selling revenue is approximately 300,000,000 Won per day. It would be very large part of one day selling revenue. And those people are consisted of 2030 which means ‘from 20 years to 30 years’. This marketing strategy is similar to luxury marketing as we can see other parts. As people becoming richer than before this marketing are very successful. However there are also not rich people and these people could be alienated in some cases. As rich people are taken advantages, not rich people should be taken some premiums too.

20700658
Cho Dong-Soo

entry 8

Samsung Design

2008-05-02T00:17:00.000-07:00

In recent years, South Korea's Samsung has spent hundreds of millions of dollars spiffing up the look, feel, and function of its refrigerators, washing machines, cell phones, MP3 players, and more. In the past four years, Samsung has doubled its design staff, to 470, adding 120 of those just in the past 12 months. More important, Samsung is giving designers greater power to influence not only how products look but also what gets built. "Just as a lizard cuts off its own tail to move on, we will have to break with the past to move forward," says Chung Kook Hyun, the senior vice-president who runs design operations. The effort has paid off: Samsung has grown from a me-too producer of electronics and appliances into one of the world's leading brands, and this year won five Industrial Design Excellence Awards (IDEA)--making it the first Asian company to win more awards than any European or American rival.

In my opinion, investing designs essential for brand. Design decides to their brand image, value, and desire to purchase. So, design as important as any other strategy to enterprise.

20700623 Min Kyu Jeong

entry 08

Hottest pop princesses, Wonder Girls

2008-04-25T18:44:00.000-07:00

Powered by catchy grooves, an all-out marketing frenzy and a wildly addictive Internet dance craze, the teenage divas known as the Wonder Girls have become biggest pop phenomenon. Sun Mi and Yoo Bin, together with 18-year-olds Sun Ye and Ye Eun and 15-year-old So Hee, are the Wonder Girls, a charming quintet who are hottest pop princesses, and have been so ever since 11. 2007, when their single "Tell Me" and its accompanying dance steps became a verifiable pop-culture phenomenon across Asia.

The Wonder Girls is a typical example using U-tube. A quick YouTube search reveals the breadth and persistence of the "Tell Me" juggernaut, The site contains literally thousands of fan-made clips, featuring celebrities, schoolgirls, toddlers, drag queens, flight attendants, pro basketball players, and even uniformed traffic cops, all grooving in lockstep to the song's catchy retro-electronic beats.

Entry 07

20700401 Oh Baul

LG brand "Art marketing"

2008-04-24T23:15:00.000-07:00

Lately, have you ever seen advertisement like these pictures?
These pictures use “art marketing”.

“Art marketing” is one of method of marketing. This is a way upgrade and high class image through showing famous picture, or masterpiece with mixing brand product, logo, or image.

If we see such advertisement, it is natural that it stays our mind as artistic and high quality brand image. Because these famous pictures rare and can not afford to buy anybody. In addition, Logo is in harmony with a picture miraculously that it is humorous. This is another positive effect to brand image up.

I think become well-being generation, people want to elegance, high quality product not only food but also electronic home appliances. Cooperation need to catch this trend. In this point, LG brand such advertisement very effective.

20700623 Jeong, Min-Kyu
entry 07

Effective Japanese TV ads: Mr. Donut

2008-04-24T22:33:00.001-07:00

Theseday, many students be wildly excited Mr.Donut. Mr.Donut is popular donuts brand. Here's a cute little ad from Mr. Donut Japan that reaches consumers on a couple of levels.
A young man comes to visit his grandmother and brings with him a little gift to share with her—a box of Mr. Donut doughnuts. They sit down to enjoy the treat, and just when the man picks up a doughnut to take bite, the old woman stops him with an admonition, "don't be rude," and hands him a set of chopsticks. Then they go on to eat their snack together with traditional Asian utensils. On the one hand, the commercial goes for an easy laugh that appeals to both teens and adults, who'll find it funny that the unsophisticated grandmother thinks good decorum means never eating with your fingers, and senior consumers, who may remember a time when mass- produced doughnuts were new to Japan, and still had enough mystique to cause confusion about the best way to eat them. On the other hand, the ad serves as a gentle reminder that doughnuts are a nice little gift to bring on a family visit (Japan has a complex gift-giving culture), and thus broadens the brand's appeal to purchase occasions that extend beyond personal consumption.
Image adver tising is very important. It is undertaken primarily to enhance an organization’s perceived importance to a target market. Image advertising does not focus on specific products as much as it presents what an organization has to offer. Image advertising is often used in situations where an organization needs to educate the audience like Mr.donet. I was impressed with this ads. This ads is sufficient to capture the attention of televison views.

20700426 Hyoeun Yoo
entry 07

Toyota and Lexus

2008-04-24T22:10:00.001-07:00

Do you know Lexus? As you know, Lexus is a most luxury corperation of motors. However, actually, Lexus is a brand name of Toyota that is exported abroad. in past times, Toyota is just selling cars which is not very expensive. So there are some problems to sell a luxury car. many people think that toyota does not sell luxury car and does not macth their brand image specially to sell foreign nation. Therefore they did lunching new brand name 'Lexus'. Nowadays most of people think that Lexus sell luxury car. Moreover Lexus is pronounced similary 'lexury'. So it is really successful now in north america and asia, korea too. Korea's motor company need to strategy like Toyota. Now, Hyundai Motors try to produce luxury car like Granduar, Genesis and so on, But it needs to special marketing.

20700658
Cho Dong-Soo
entry 7

Samulnori as a marketing tool

2008-04-24T10:36:00.001-07:00

- While our team was doing a marketing project about what can best promote Korea, we thought of Samulnori as one of the most distinguished and unique thing that can represent our country.

Samulnori is a genre of music which serves as the name of Korea's leading traditional performance. When it is used to describe the music genre, Samulnori refers to the performance of four musicians playing and dancing each with a different Korean traditional percussion instrument.
I remember the time when two of my Austrailian friends visited Korea for a short period of time. I once took them to the cultural Theater to try the samulnori. At first i hesistated a lot in my decision to purchase tickets because i thought they would not like it. ( I personally do not find it all good )
But during each performance, it kept them on the edges of their seat and after each performance they applauded, apparently much impressed by the music. On the way home they still had a lot of questions as to the performance and subsequently about Korea.

I felt so pround that it could have sich an impact on foreigners. However, come to think of it, do we have many people playing samulnori now? Do we koreans use it as a tool to draw foreigners in? I think Korean government is not even supporting it properly. We should use our traditional music as a tool to promote Korea. We should spend time developing it to meet the eyes of the modern people. If it is found far-fetched.

Entry 6 , 20700308 Chris Bang

Gamevil of mobile games

2008-04-18T22:24:00.000-07:00

Gamevil established in 2000, as a company that has been through all of the phases of the Korean market. In around about 2002 there were a lot of popular brands from other entertainment industries swamping the market, but since then publishers have began to move away from that. because they, in conjunction with deck placement, were the major way which consumers made their initial purchase of mobile games. However repeat purchases tended to be powered by "external discoveries", rather than just downloads on deck .Gamers discovered new titles through searching online and word of mouth, where brands were not helpful and so original titles were able to thrive. An example of the power of marketing mobile games using other methods than simply relying on deck placement. Gamevil had used, and the "Nom" that they ran at schools: videos of which were uploaded to YouTube.

entry 06
20700401 Oh Baul

To Have Natural Skin

2008-04-18T01:07:00.000-07:00

Now, is the time that every one concern about their skin, including man, and does skin care. In the past time, skin care was regarded as only woman's, but now, everyone ,man also, use foam cleansing, skin lotion and even pack and so on. This phenomenon was affected by ‘ The Face Shop’ which is a first and most famous skincare goods shop. Moreover ‘The Face shop’ accepted main concept as naturalism, and provided their product pretty chip price. Those are really worked. First about naturalism, to make product, ‘The Face Shop’ uses natural resources, and also their marketing project concentrate on naturalism. They use slogan ‘Natural Story’ and their selling area interior looks like forest. Those strategy help to achieve their success. Second is chip price. Many people commonly think that chip products has low quality. However ‘The Face Shop’ has some difference. Through using natural resource, they don’t have to take a lot of cost and they can provide chip price. Now there are too many similar shop like ‘The Face Shop’ Therefore ‘The Face Shop’ needs to think about making differentiation against other shop.

20700658 Cho Dong-Soo

entry 6

The unique beverage menu

2008-04-17T22:39:00.000-07:00

Hollys Coffee, Korea's largest coffeehouse chain, opened its first store in the United States on Sunday. The company's American debut in Los Angeles, California, follows Hollys' first overseas entry in Kuala Lumpur, Malaysia last year, with plans to open two more stores this year.

Hollys's entry into the United States signals Korea's readiness to compete in the global market with a build-up of know-how and expertise in the art and management of coffee brewing. I think through Hollys coffee, the people can share Korea's coffee-drinking culture and the unique beverage menu that it provides for consumers in the home market. In fact, The L.A. shop features Hollys' yogurt-based shakes and its sweet potato latte. So, This store opening is an achievement that comes from the confidence of a Korean brand's interpretation of Western coffee culture. It is proud for korean that we have received recognition in the home market competing with mammoth brands. I expect it become a global brand with the unique ambiance and taste of Hollys Coffee.

http://weekly.chosun.com/site/data/html_dir/2007/05/23/2007052300680.html

20700426 Hyo eun Yoo

entry 06

Green marketing

2008-04-17T19:18:00.000-07:00

The Green Imperative is impossible to ignore, and companies are scrambling to understand how to develop business models that are more sustainable. After an objective analysis of all product, process, and policy issues associated with your company as well as performing an assessment of your current marketing strategy, we can develop a comprehensive sustainability and corporate responsibility strategy to increase return on investment. For example of green marketing is McDonald’s. McDonald’s change wrapping paper to recyclable paper. I think business must to consider about environment when make there products. Because increasing global warming is serious. Now on we consider about not only ourselves but also our offspring for better life to live. We need more global conference about protect our environment and make treaty. Also, we develop more eco-friendly product to reduce pollution.

20700623 Jeong, Min-Kyu
entry 06

Marketing Though Cyworld

2008-04-17T06:54:00.000-07:00

These days, what do you think is the most effective way to tell others about youself ? Since a few years ago, 'Cyworld' has become almost like a culture to Korean people. Among the young generation it is a means to communicate, to keep in contact with distant friends and to store memories of the past and the present. However, today, many people employ it as a very effective tool to attract people to them. They trigger visitors to write some lines and leave comments below the uploaded pictures. They regularly purchase pretty fonts, well-designed backgound and music in an expectation to draw more people to come and affect them to come again. It is all human's want to be popular and i think many people want vicarious joy by seeing a high number on total visiotors. The high number of visitors means that they are looked for and searched.

If i want to know who that person is, i simply memorize his/her name and search for him/her.

You can get a very good idea about the person by only looking at the main page of the cyworld because everything on the cyworld represents the person in one way or another.

Recently, i've heard that an interviewer referred to the applicants' cyworlds much more than they did with their resumes.

Now we should start to think our cyworld as a marketing tool and give some amount of time brooding on the ideas and designs of the cy to best represent you.

Entry 5

20700308 Chris Bang

Marketing of SK Telecom

2008-04-11T21:31:00.000-07:00

Seoul, Six years ago, well before social networking became a high-tech buzzword, SK Telecom
was encouraging subscribers to create Web pages from their cellphones via an online service called Cyworld. Soon, millions of people were updating homepages, nicknamed "homepis," from their phones, including photos taken from their cellphones. For some users, no detail seemed too small to upload.
SK Telecom has since added dozens of services and features to its cellphone service. Some are cutting-edge ideas that require major network overhauls and bring in big money -- such as providing TV broadcasts on phones. Others are notions that turn out to be simple to do and make people loyal to the service like creating water-bobbing transmitters that send information about water temperature and depth to a fisherman's phone.
when I see the services of SK Telecom, the first thing that I feel is combination, fancy, and addictiveness. millions of people enjoy the Cyworld and pone services of SK Telecom. In current society, Not using Cyworld and pone services is broken off communications. So, Marketing of SK Telecom that controls our life is too horrible fact.

entry 05
20700401 Oh baul

Internet Blog Marketing

2008-04-11T06:08:00.000-07:00

We have been hearing about the latest rage which is having our own blog on the internet. However, we have no idea how to start an online blog and pretty much figure we are the last person on earth who is yet to start a blog on the internet. While one man may think that this is true, man is going to be shocked to know that not everyone has a blog and even more scary is the fact that many people with a blog on the internet have them for internet blog marketing purposes. Internet blog marketing is the new rage just as much as blogs are. What is internet blog marketing exactly? Blog marketing is the use of internet blogs to market products and services on the internet. That would be the simplest way to put it. Marketing products and services on the internet is not as easy as it was just a few years ago. Due to a high internet marketing drive promising internet surfers untold wealth and fortunes everyone is now marketing online. And that means that the competition is fierce. Many internet marketers are starting out with little capital to fund their internet marketing business so blogs are a favourable option since the introduction of free sites such as Blogger.
I think that internet blog marketing is all about knowing and becoming familiar with the internet. The more we know about what’s going on in the internet world the better off your blogs will be.

entry 05
20700426 Hyo eun Yoo

The Importance of Talking as a marketing tool

2008-04-11T03:15:00.000-07:00

Websade is one of a growing group of personal finance Web sites that have emerged over the last two years as free alternatives to software. This kind of site exists everywhere if you are really interested in this area and look for it on the internet.

However, what makes this Websade stand out among those sites is that they are equiped with a phone-consulting service. And the consultants are really good at communication. What really surprised me was that Jason Knight and co-founder Marc Hedlund were also the consultants answering to hundreds of the phone calls they receive. The site encourages users to upload their financial information to track their spending, set goals, and get tips from other users relevant to their specific purchases. But Knight and Hedlund recognized that, as an unknown startup, Wesabe needed to establish credibility before people would trust them with financial data. Inviting users to call the CEO Knight directly would help build that trust. Who on earth would even think that they can talk to a CEO of a company? no one would.

Knight says he can't imagine not spending part of his day taking calls. He sees it as the perfect opportunity to push the brand and get customers to evangelize about it. Many of them who talked with the CEO would boast about it to somebody somewhere.

It shows that they regard service not just as a selling but, as helping people make good decisions.
Websade's registered users are approaching 100,000 over only two years. What a conspicous development ! It shows that it's working.

I want to finish the blog by a quote; "A really good salesperson is not going to treat you like a prospect. They're going to treat you like a human being"

Entry 4
20700308 Chris Bang

Marriage is becoming commercial

2008-04-10T23:52:00.000-07:00

On the TV, newspaper, and even internet, there are a lot of commodities of wedding. It means that people sell wedding. In the TV program, for example, they make some couple through doing some games and other things such as singing, conte and so on. In the past time people only concentrated on wedding ceremony, but now it is increasing to make couple and marriage. Duo corp is best example of wedding seller. they get applier who want to marry and collect their information such as age, academic career, family relationship and so on. Then Duo makes best suiatable person for each applier ,respectly. However there are also some side-effcets. The most serious problem is to violate of privacy spilling information. Moreover it has some possibility to make wedding artificiality. marriage is the most important thing of one's life and also not profit making. To develop wedding business, people have to consider wedding more important than now.

20700658
Cho Dong-Soo

entry5

Milk Evolution

2008-04-10T15:11:00.000-07:00

‘바나나는 원래 하얗다”(Banana is originally white) is something new. Because no milk has been white so far. This break stereotype that banana milk is yellow. Bottle of milk also transparency to emphasis white milk. This milk not uses coloring matter differently another milk. The concept of this milk is that only rind of banana color is yellow but the inside color is white. This company focus on marketing is Well-being trend. I think this well-being marketing effect positively. People can think that banana milk as white as normal milk so, point up image that beneficial our health as normal white milk. Signification of this product is that change existing stereotype milk color so anyone not provoke antipathy.

20700623 Jeong, Min-Kyu

entry 5

Kids KingCong

2008-04-04T10:04:00.000-07:00

Children education is one thing that almost all the mothers are concerned about regardless of the period. There is not a single mom who doesn't want their child to be more intelligent that others.

It is unusal even among Eastern Asian countries for primary school kids to go to one or more institutes. However, according to some experts in the field of education, there is no better way in intelligence growth than to make reading a habit. This habit should be made habit naturally with children willingly read books. If parents force their children to read, it will never become a habit.

'Kids KingCong' came up with a place where both parents and children can play reading books together. The place can be described as a bookstore with many educational supplies and some comfortable floor where they can sit, lie and relax. Not only there is a lot of books, but also there are some toys that help children use their brain. It can be commonly found near the apartment complex so that parents and children can more frequently visit.

It is an another very innovative idea. Only after reading about 'Kids KingCong' then i thought 'why hadn't i thought that before?' This kind of idea never crossed my mind even when i was inconvenienced by some factors. I think i need to keep my eyes and my business mind open all the time.

Entry 3

20700308 Chris Bang

FedEx Marketing Mix

2008-04-04T07:07:00.001-07:00

Federal Express is an express transportation company, founded in 1973 by Frederick W. Smith. During his college years, he recognized that the United States was becoming a service-oriented economy and needed a reliable, overnight delivery service company designed to solely transport packages and documents. He wrote a Yale term paper on this idea and received a C. His professor thought it would never work. Fortunately for Frederick Smith, he did not take it to heart and ended up building that company he dreamed of.

FedEx Express now delivers about 3.7 million packages per day throughout the United States and to some 210 countries worldwide. The company operates a fleet of more than 660 aircraft and some 47,000 motorized vehicles and trailers. FedEx offers a wide range of services for many different people, including FedEx Same Day, FedEx First Overnight, FedEx Priority Overnight, FedEx Standard Overnight, FedEx 2Day, FedEx Express Saver, FedEx Ground U.S., and FedEx Home Delivery. This brief study will discuss the four Ps of marketing as they apply to Federal Express services, seeking to demonstrate how the entire marketing function can be seen in the operation of these four areas, and to be able to suggest possible courses of action. Price The main factors that influence the price charged by FedEx are the costs of gas, promotions, and market research. The price that FedEx charges on the services now is lower than other competitors.

entry 04

20700426 Hyoeun Yoo

The New Steel Tiger, Posco

2008-04-04T05:45:00.000-07:00

When steelmakers raise the bogeyman of unfair foreign competition, one firm they have in mind is POSCO of South Korea, which last year passed Japan's Nippon Steel to become the world's top producer. Churning out 28 million tons of steel products, POSCO earned $620 million, with exports accounting for 25% of revenues. analysts say POSCO now operates independently and succeeds through smart management and planning. The developement of Posco is associated with Marketing strategy. Marketing strategy of Posco is clean. when we watch the movie in Cinus, we always watch the advertisement of Posco about clean. that is familiar with costomer.

entry 04
20700401 Oh baul

Voice Marketing of alcoholic drink

2008-04-03T22:20:00.000-07:00

In the alcoholic drink soju named '참이슬', It is advertised by voice marketing. When you see the TV advertisement or radio advertisement, in that advertisement, escpecially alcoholic drink, some people drink some beverage or alcoholic drink and make cool sounds '캬~'. It makes people to be cool and gives some mind to want that beverage. It is very efficient and easy way to use people's voice in advertisement. Actually, It is really hard to give people feeling of product in TV advertisement. However The voice marketing makes that possible. We can feel and appreciate of product in TV advertisement which use voice marketing. It is not only to provide just feeling but also give emotional things. through cool sound '캬~', we can also feel enjoy and happy. I think that this marketing strategey is really great way to communicate with people even feeling. However this marketing strategy is used in only alcoholic drink advertisment in this time. If many marketing strategy are made like voice maketing, more many advertisement can be communicated than before.

20700658 Cho Dong-Soo

entry4

Color Marketing of 'Let's Be'

2008-04-03T18:22:00.000-07:00

Generally, color has images that we think and feel. Blue represent images that purity, elegance, and clean. Also, blue symbolize youth, young man, ambition, and powerful. Usually coffee of can color is coffee. But ‘Let’s be’ can coffee color is blue. It is exceptional, and innovational. This is why ‘Let’s Be’ has first possessory rate in Market of can coffee. I think factors of ‘Let’s Be’ success are as follows. First, ‘Let’s Be’ penetrate contemporary consumer wants to buy that cut a fine figure and remember easier. Second, color blue has images dependence, and aim to youth so, maybe people like ‘Let’s Be’. Finally, blue has feeling cool so, people associate easily ice coffee with ‘Let’s Be’. these are factor of 'Let's Be' sucess that use color marketing.

20700623 Jeong, Min-Kyu

entry 4

1636

2008-03-29T23:00:00.000-07:00

Have you ever heard of a brand-new undertaking called "1636"? During last holidays I had a chance to attend the explanatory assembly where the branch manager of the company expounded on its innovative business. 1636 is a call business that gives you a new number, but this time the number is the word you choose. For example, let's say there is a Lawyer with a surname Lee and he wants his potential customers to remember his number. He would have to distribute the business cards to people. If he doesn't have one, he has to make one with fine design that appeals to people in a way that they are somewhat drawn to call him. However, this is really inconvenient because people do not memorize their lawyers numbers. Even when they need them urgently, they would have to pick into their hand bags or purses to make a simple phone call. 1636 solves this problem. It the lawyer Lee pays for the 1636 service, he would get a new number which is something like ; 1636 + 김변호사 or 1636 + 부산변호사, etc ...

1636 used the voice recognition technology and people's preference to convenience. From now on, people do not need to memorize any shops' number. They just need to hit 1636 and say what they want. If they say "Tang Soo Yuk" on the phone, they would be received to a Chinese restaurant immediately. Until now, It has been almost vital to most companies to have a good number which makes an impact on people. For example, numbers like 8282, 2424, 7979 all sound like a word and they were among the most popular numbers that were very expensive. Why? It's because they are well remembered by people ! But from now on, 1636 is likely to make a new culture. I think its new business idea is very innovative. This new service would convenience numerous people.

Entry 2

20700308 Chris , Bang

Mobile game of Com2uS

2008-03-28T21:22:00.000-07:00

Com2uS, South Korea's most successful maker of video games for mobile phones and one of the largest such firms in the world. The company sells more than 30 games, like finger-wrenching City Racer and Com2uS Bowling, to mobile operators including Vodafone, Orange, AT&T Wireless, China Mobile.
Today the company has some 60 employees, and it was Park who is chief executive, shifting from supplying Internet content to producing video games for cell phones. "I wanted to be the first to do something, succeed at it and, ultimately, dominate," she says. And dominate she does. Revenue reached a target of $4.2 million in the first half, Park says, and she expects sales to rocket up 650% this year.
marketing strategy of Com2uS is very effective. first, To Korea society has Cell pone is essential, Com2uS have enough demand of mobile game. second, Com2uS captures nichemarket. Market of mobile game was blueocean that No one tries capture of market.

entry 03
20700401 Oh baul

Nintendo DS ;Large Market share of portable video game

2008-03-28T01:24:00.001-07:00

In the subway, bus, on the road even in the café, a lot of people are playing Nintendo DS. Differ from other video games, specially Nintendo DS is played by all ages, sexes people. The CEO of Nintendo corp said Nintendo DS will be played by people whose age is from 5 to 80. It is truly successful in the world. Although another competition PSP, Sony corp’s an ambitious work is released earlier than Nintendo DS, now the sale quantity of DS already overwhelms PSP’s. It has several reason that DS achieves great work. First, it has easy to use user interface (UI). It uses doubled-screen in up and bottom, and the bottom screen is adopt touch screen. Therefore It is easier to use than normally button method. Second, Game software is very simple to play. Although other game software contains many violence and sexual image, DS has the games that can be played all-around and all-kind people. Now sale quantity of DS is increasing and will be increasing after.

20700658
entry3

MADE LIKE NO OTHER

2008-03-27T22:55:00.000-07:00

Haagen-Dazs's philosophy is simple : find the purest and finest ingredients in the world and craft them into the best ice cream. Haagen-Dazs ensures to maintain the high quality and luxurious taste associated with the brand by using best-selected ingredients from around the world.

Haagen-Dazs were the pioneers in the market for creating distinctive. The Haagen-Dazs brand quickly developed a loyal following. Its early success was created by word of mouth and praise. Without the benefit of advertising the story of an incredibly rich and creamy confection spread rapidly. Haagen-Dazs continuously researches its market because this is exactly what got them into the business in the first place. Effective marketing is based on three key elements, the marketing philosophy, market segmentation and consumer behaviour. Haagen-Dazs has been noted to practise the consumer-driven philosophy whereby they rely on research to discover consumer preferences, desires and needs before production actually begins. This industry primarily focuses on consumer tastes and preferences and only research can help identify these. And, Haagen-Dazs need to realize that the world is moving to a general economic trend of higher earnings .

20700426 Hyo-eun Yoo
entry 03
http://www.haagendazs.com/company/default.aspx

Friendly Fruit Marketing

2008-03-27T09:28:00.000-07:00

These days, cosmetic, jewelry, electric home appliances, and so on all products market shape like fruits. Representative market is jewelry. Lately in drama some actor wears a apple necklace and become a popular item in women. Not only jewelry but also cosmetics, electronic appliances market fruits are familiar item. In cosmetic, actually fruits are ingredient, so something like food that people want to eat. Of course there aren’t exceptions to cell phone. LG electronics lay out for sale ‘Banana cell phone’ that has streamline shape seems like banana. Why this like fruit marketing is success? I think fruits are familiar because eating fruit is our life. In addition fruit shapes and ingredients are not artificial, so stimulate our sensibility easily. Because these kind strengths, Fruit marketing has a bright future.

20700623 Jeong, Min-Kyu

Entry 3

Princess marketing

2008-03-22T00:36:00.000-07:00

Disney banks on the fact that little girls never forget their first encounter with a Disney Princess. Even long after they're all grown up, they continue to pass along their love for these heroines, introducing them to their own younger siblings and daughters.

That's the secret behind the magical success of Disney Princess, the favorite brand of girls three to five. Moms embrace it because, in a time when little girls are maturing at a much faster pace, Disney Princess lets little girls remain children for a little longer time. Disney aims to empower girls with the wholesome stories about virtues of integrity, honor, discovery, friendship, and love.

These days, America Woman get married wear Cinderella, Ariel, or Jasmine dress. Also there house decorate their house like princess room.

I think success factor of princess marketing is woman’s desire to raise status, and financial relaxation. Also society that a lot of divorce and war every day life, their desire to happiness.

20700623 Jeong Min-Kyu
entry 02

Xilitol for your health

2008-03-21T23:59:00.000-07:00

We didn’t know what Xilitol was until a few years ago. But these days almost chewing gum ingredient contain xilitol. In addition beverages, candy, and snack and so on, xilitol become a part of every day life. If you watching TV frequently, you maybe saw CF of Lotte Xilitol gum. "My dear, don't forget chewing Xilitol before you sleeping." This CF line makes a sensation because people usually think that chewing cum means having tooth decay.

I think Xilitol success factor is converse idea. Chewing xilitol gum, you can prevent tooth-decay and white effect. Therefore housewives that are interested in children’s health evaluate very well. Also become Wellbeing-time,
People concern their health. They search food or anything that better and better for their health, xilitol enough to their needs.

20700623 Jeong Min-kyu
Entry 01

LG Telecom to launch 3G service 'OZ'

2008-03-21T23:43:00.000-07:00

LG Telecom, Korea's third-largest mobile operator, named its new 3G service "OZ", as the company prepares to join the fray to tap into the growing 3G market.

The company plans to launch its 3G service nationwide in early April, with a focus on mobile internet services to take on tis bigger rivals - SK Telecom and KFT - which focus on video calling features. "OZ", which stands for "open zone", aims to be an open internet space where people enjoy a wide ranging of internet services via mobile phone. LG Telecom intends to offer innovative services such as web browsing and email via mobile internet, taking one step forward from conventional 3G services centered on video phoning. I think LG focuses on mobile internet services too late as compare with SK Telecom and KTF in their respective 3G brands dubbed "show" and "T" . But I expect LG telecom completed the deployment of networks nationwide early by offering cheap rates and diverse content its mobile internet users. LG Telecom would roll out competitive pricing plans, acknowledging that pricey data charges are the major hurdle for the uptake of 3G services.

In addition, logo "OZ" color is a bright pink so it impress people favorably.

http://www.itdaily.kr/news/articleView.html?idxno=12325#

20700426 Hyo-eun Yoo

entry02

DMB-Pone delveloped in Korea

2008-03-21T21:55:00.000-07:00

Mobile carriers have invested heavily to make fast high quality video streams a reality until now with little success. But digital multimedia broadcasting, a new technology, is finally allowing consumers to get video on the go. On May 1, TU Media, a subsidiary of SK Telecom, launched a satellite-based service that beams seven video channels to cell phones. Tu Media forecasts 600,000 users for what it calls "take-out TV" by year's end.

The new technology DMB of Tu Media is enough to make all around the world surprising and is demonstrative of superb Korea's IT technology. Maketing strategy of Tu Media also is nice. Almost Koreans have a cellpone that is possible to using DMB, therefore, Tu Media has enough demend and because Tu Media is a subsidiary of SK Telecom, Tu Media as a duck win public confidence.

20700401 Oh paul
entry 2

The new O/S of T-max soft

2008-03-21T21:44:00.000-07:00

T-max soft announced "we has developing the first O/S within the country." That was general-software used smart-phone, server, pc or etc. Mr. park, the representative of the T-max sotf said "common goods releasing in next year were offered at halt the price and domestic O/S will hit the monopoly market of O/S."
I think that the first domestic O/S of T-max soft is renovation of Korea IT industry, but marketing strategy of T-max soft is wrong. The current market of domestic O/S have been monopolized almost Windows of Microsoft, therefore, O/S of T-max does disadvantageous starting. But the problem is no one knows O/S of T-max soft. The O/S which is not familiar to customers doesn't compete with Windows because customers constantly use familiar goods. In conclusion, I think T-max soft advertises the O/s to customers and develops name of fitting atmosphere of Korea.

20700401 Oh baul
entry 1

First Mover Advantage of tea's beverage strategy

2008-03-21T06:16:00.000-07:00

There are so many beverages in this world like Coca-Cola, Mountain Dew and so on. How about in Korea? Specially, Korea has unique beverages that hard to find any other place. It is called ‘tea’. Have you heard ’17 tea’(17차)? It is not a soda drink like coke, and also not ion beverage like pocarisweat. It is just a tea with barley or corn or other cereals. Nowadays there many tea beverages like ’17 tea’. However, just 3 or 4 years ago there was only hot tea from China or tradition of Korea and common sense of teas is that teas are drunken by only old or traditional people. No one think that making a tea like beverage in that time. Suddenly, however, the ’17 tea’ appeared. When it came out first, many people have no especial concept about teas but as time goes by, NamYang that makes ’17차’ did great marketing. They appeal their product to young people rather than old. It made great successful at that time. Many of young men and women bought and drunk that product. There was no any other product to compete with ’17 tea’. I think It is a first-mover-advantage in industry. When nobody couldn’t make that idea which tea made popular, Namyang did that and it had great market share at that time. They may be earned a lot of money and till now even though there are many other product like ’17 tea’ but almost of people think like that ‘Tea is 17 Tea!’ and I also think like.

20700658 Cho Dong-Soo

entry 2

CF stars in television

2008-03-21T06:06:00.000-07:00

Have you ever seen TV advertisement like air conditioner, car, apartment? In that advertisement called ‘CF’, there are many CF stars called ‘Top Star’. Through that people they try to express character of any product. It is very good way to do advertisement through famous star. It can be great way to appeal to people those feature of product, and using each CF star’s character or trait, TV advertisement can represent their product. In air-conditional advertisement in TV, for example, it shows an actress who has very purity image from people. In this case, people who see this commercial think like that, ‘She (who is shown in CF has really pure hasn’t she? Therefore that air conditioner will take out very clear air! I will buy it!’ It is very successful strategy! To advertise with image of actor or actress is efficient way to selling product and has much benefit. However there are also much side-effect in TV advertisement with CF-star. People usually think and believe what they see in TV. It means, when they watch an actor or actress in television, they accept image of actor or actress in TV rather than their real feature. It also should affect CF. In order word, TV commercial takes more hard effect by TV stars than product that they want to advertise. Let us think about previous example. As I said, Advertising with TV star who has proper image to express products is very good way, but if an actor or actress who are in CF take some incident or accident like sex scandal or taking some drug and so on. It occurs to not only huge impact to that star’s image but also cause terrible effect to TV-commercial. People may think about TV-star and CF that is bad. Moreover, they don’t want to buy that product anymore! When that kind of accident occurs, it causes tremendous society and property damage. I think it is double-blade sward to advertisement with CF star. Furthermore, an actor or actress who are fixed their image in CF have very hardship to performance in other program or movie etc. These days, almost kind of CF show specific CF-star and advertise with their image not product’s feature. Now, they need to promote their product by their own method not using other’s (actor’s or their image’s).

20700658 Cho Dong-Soo

entry 1

KTF's strategy ; 'Zero Zone'

2008-03-14T06:59:00.000-07:00

Only this morning, i saw the KTF's advertisement about 'Zero Zone' for the first time. According to my friends, it has been there for more than a week. What really surprised was the fact that of all this time i waited in the line for meals, i just passsed it, failing to recognise anything. It might be because of my indifference to new things around me, however, for that KTF's marketing department, they have lost one potential customer.

The 'Zero Zone' is a service which allows people who live in a limited area such as students and company workers to communicate with each other with much less charge at the end of the month. For example, if both the caller and the receiver are members of this service, they can chat for hours at no charge. The cost for membership is 30,000 won and this service costs 16,000 won a month. Of course, KTF users do not need to pay for the membership. This service sounded so good to me. Personally, i prefer calling a person and talk with the person on the phone rather than communicating using sms. Additionally i became a campus couple last semester so i need to phone a lot. Although this service provides many benefits to handong students, many students are unwilling to be a member. They doubt if other students would join as well. And many students still do not know about it !

'Zero Zone' service can reduce the students' monthly phone fee by almost the half. Chances are high for the students to be members if the service is promoted effectively because the average student's phone bill reaches 40,000 won. I have seen no one trying to explain about the service in public, the place where the advertisement was located was awful, not to mention the design of the advertisement. It was just surrounded by other posters and advertisements made by students, losing the competition.

I think they have a serious problem in marketing here. There is no point making this kind of good service if they are not going to promote it properly.

Entry 1
20700308 Chris Bang

A Hugely Small World

2008-03-08T00:18:00.001-08:00

She's there, he's there.

They're just over there, and those people there are over here.

Like minute particles, one wanders around the earth, drifting and drifting.

No matter how minute, these entities are undoubtedly consequential.

Small and large, one can land,

one can stay afloat - one cannot find a place to call home.

None of us are ever home.

We're all minute particles, just drifting and drifting.

I see you there, here, and everywhere,

just as I see dust fly around on my windowsill on a windy day.

But worry not - you're still consequential,

you can be different.

You're not all void of meaning.

By Angela Han

Welcome to Best Marketers, Mr & Mrs TURKANA

2008-03-07T23:12:00.000-08:00

Hi ~ We are the Team Turkana !

our team members are:

20700308 Chris, Bang

20700267 Shin Ae, Park

20700401 Ba Ouhl, Oh

20700426 Hyo Eun, Yoo

20700623 Min Kyu, Jeong

20700658 Dong Soo, Cho

We love to have you on our newly-made blog.

We have nothing much yet, but we won't have you wait for long.

please visit here frequently to check out new interesting materials.

Hope you have a wonderful day.

Bye